THE ROLE OF DIGITAL TRANSFORMATION OF ENTERPRISES IN COUNTERING MODERN DESTABILIZATION CHALLENGES

Abstract

The purpose of the article is to determine the strategic role of digital transformation in enhancing the resilience of enterprises to destabilizing challenges, particularly in the context of the full-scale war in Ukraine. The study emphasizes that traditional management approaches are no longer effective under conditions of military aggression, disrupted supply chains, infrastructure collapse, and continuous uncertainty. Digital transformation is examined not merely as the adoption of new technologies but as a comprehensive strategic process involving changes in business models, internal processes, decision-making systems, customer interactions, and corporate culture. The article analyzes the impact of digital tools such as cloud services, big data analytics, artificial intelligence, and decentralized digital architecture on enterprise adaptability, continuity of operations, and flexibility in response to external threats. It highlights the shift from physical to digital assets and the formation of distributed, resilient systems capable of functioning regardless of geographic or infrastructural constraints. Special attention is given to the experience of Ukrainian enterprises, which have been forced to restructure their operations under wartime conditions, with digital transformation serving as a key enabler of survival and adaptation. The findings of the study demonstrate that enterprises with higher levels of digital maturity exhibit greater operational resilience, faster recovery after disruptions, and a stronger ability to innovate and remain competitive. The article concludes that digital transformation must be integrated into long-term strategic planning as a core component of organizational sustainability and crisis preparedness. This research contributes to the academic discourse by contextualizing digital transformation within conditions of extreme instability and by offering practical insights for businesses and policymakers in Ukraine and beyond.