MANAGEMENT OF A FIRM'S INNOVATION ACTIVITY IN THE CONTEXT OF DEFINING PRIORITY GOALS AND OBJECTIVES

Abstract

This article presents a comprehensive study of the management of innovation activities within firms, focusing specifically on the definition and prioritization of strategic goals and objectives. In today’s dynamic and competitive global environment, innovation has emerged as a critical factor for achieving sustainable competitive advantages and long-term organizational success. The authors highlight that effective innovation management is not limited to the introduction of new technologies or products but involves a systematic approach to planning, organizing, and controlling innovation processes in alignment with overall business strategies. The paper emphasizes the importance of a strategic orientation in innovation management and argues that the identification of innovation priorities must be closely linked to both internal resources and external market challenges. The research is grounded in a review of modern theoretical approaches to innovation management, including systems theory, strategic management concepts, and innovation lifecycle models. The authors propose a conceptual framework that integrates strategic planning with innovation potential analysis to guide firms in setting realistic and achievable innovation-related goals. Furthermore, the study explores the role of diagnostic tools, foresight techniques, and environmental scanning in the process of goal setting and task formulation. These tools enable firms to better anticipate technological trends, customer needs, and potential disruptions. In conclusion, the article contributes to the theoretical and applied understanding of innovation management by offering a detailed methodology for determining and prioritizing innovation goals and tasks within a firm. It provides actionable guidelines that can assist decision-makers in effectively navigating uncertainty, allocating resources efficiently, and maximizing the impact of their innovation efforts. The findings have significant implications for both academic research and managerial practice, supporting the development of more adaptive, goal-oriented, and innovation-driven organizations.