ARCHITECTING AND EVALUATING ECOSYSTEM BUSINESS MODELS IN THE ENTERTAINMENT INDUSTRY
Abstract
The article investigates the architectonic of ecosystem business models in the entertainment industry within the context of accelerating digital transformation. The study identifies the limitations of classical business modeling approaches, particularly their inability to reflect the multidimensional interactions, dynamic complexity, and cooperative nature of modern ecosystems. The analysis covers both global and Ukrainian entertainment markets, revealing key development trends, such as personalization, platformization, the rise of interactive technologies, and hybrid consumer involvement in the value creation process. A systematic framework for evaluating ecosystem business models is proposed, integrating both qualitative and quantitative parameters, including productivity, resilience, and niche creation capacity. Particular attention is paid to the components of ecosystem architecture—technical and social—which interact with business processes, resources, stakeholders, and consumers. The model emphasizes decentralized coordination, mutual value generation, and dynamic adaptability of the ecosystem structure. The article synthesizes existing research on platform-based value chains, prosumer behavior, and business ecosystems to propose a multi-level evaluation approach. It combines managerial, marketing, and econometric methods to analyze the efficiency and viability of ecosystem-based business strategies. The proposed business-model offers a comprehensive understanding of how entertainment companies can leverage network effects and collaborative innovation to maintain competitiveness in rapidly changing markets. The findings provide practical implications for designing ecosystem business-model in the entertainment sector, contributing to the development of resilient and innovation-driven business environments. This approach can serve as a foundation for further empirical research and practical implementation of adaptive business models across entertainment industries. It also supports strategic decision-making for companies aiming to enhance agility, sustainability, and customer engagement in the digital era.
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