TRANSFORMATIONS OF SOCIALLY RESPONSIBLE BUSINESS IN CONDITIONS OF WAR

Abstract

The article substantiates key transformations of socially responsible business in conditions of war. The main characteristics of socially responsible business in the context of sustainable development of modern society and its role in shaping the level of organizational maturity are determined. It is analyzed the factors that influenced changes in the key elements of the social responsibility system in the process of responding to environmental challenges including business relocation, changes in the structure of the personnel of business entities, business participation in supporting the Armed Forces and the population of communities most affected by hostilities, the need to obtain a synergistic effect from combining the efforts of enterprises, the public and the state to support socially important projects and programs under martial law. On this basis, the key components of the model of socially responsible business in the current situation are identified. They include ensuring the continuity of business processes based on internal organizational changes, providing psychological and social support to employees of enterprises, implementing programs to help the Armed Forces of Ukraine, strengthening cooperation with the authorities to achieve significant social results, and intensifying cooperation with local communities. It is analyzed the experience of adaptation of socially responsible initiatives by Ukrainian enterprises based on their compliance with the urgent needs of society and the state. The need for close cooperation between business, territorial communities, public organizations and government authorities is emphasized. It is proved that the current situation changes the vision of future long-term goals and consequences of social initiatives of business. They are becoming more complex, combining an understanding of the need for a global approach to the implementation of social responsibility of business structures in the overall strategy of the country's post-war development. The perspective vectors for the realization of social responsibility in the post-war period are substantiated.