THE USE OF ARTIFICIAL INTELLIGENCE AS A TOOL FOR ENTERPRISE PERSONNEL POLICY
Abstract
The article is devoted to exploring the usage of artificial intelligence (AI) in all interaction stages of co-workers in a company. The topic is relevant because of the popularity of AI in the last three years and the problematic Ukrainian job market after the pandemic and the beginning of a full-scale war. The study uses the methods of analysis and synthesis, classification, and systematization. The article describes that it is not easy to find new talent in a poor job market, narrates the different methods of interaction with a company’s human resources, and confirms examples of this interaction. The methods are: personal development plan, engagement and well-being, workforce planning and talent forecasting, productivity analysis, HR-process automation, and staff reduction. The study examines both the positive sides of implementing AI tools (time-saving, productivity boost, knowledge boost) and the negative sides (concentration on accuracy, reliability, and pricing of AI model over fairness, bias, transparency, privacy, and regulatory issues). The paper describes the challenges of implementing AI tools in the business, such as loss of trust because of privacy concerns, responsibility for mistakes made by AI, and the digital divide. The authors explain the rules for using AI tools properly and implementing them in any company. They also advise Ukrainian companies not to fear and pioneer the usage of AI tools in Ukraine. The practical value of this article lies in its direct applicability to personnel policy management in organizations, which is supported by numerous practical examples and recommendations regarding the ethical usage of AI. The research shows that to implement AI into the company’s HR team successfully, the team should have knowledge of technology, learn and use strategic planning, think ethically, and constantly adapt to the new threats. This investigation is particularly relevant for Ukrainian companies, which have a goal to modernize their human resources systems during an always-changing world. It encourages active implementation of AI tools in order to boost efficiency and competitiveness.
References
Державна служба статистики України. Статистичний щорічник України за 2023 рік / За ред. І. Є. Вернера. Київ, 2024. С. 202.
Міністерство економіки України. Опитування роботодавців щодо ситуації на ринку праці в Україні. 03.06.2024. URL: https://me.gov.ua/News/Detail?lang=uk-UA&id=e9317d6b-282f-4346-bc90-2cc7b70a45b5&title=PoshukKvalifikovanikh (дата звернення: 01.03.2025)
Erickson R., Moulton D., Cleary B. Are you overlooking your greatest source of talent? Deloitte Insights, 2018. URL: https://www2.deloitte.com/us/en/insights/deloitte-review/issue-23/unlocking-hidden-talent-internal-mobility.html/#endnote-sup-21 (дата звернення: 01.03.2025)
Кравченко О. Роль кадрової політики на підприємстві // Economy and Society. 2016. № 3. С. 349-355. URL: https://economyandsociety.in.ua/journals/3_ukr/63.pdf (дата звернення: 01.03.2025)
Чумаченко Д., Мішкін Д., Андрієнко О. та ін. Словник термінів у сфері штучного інтелекту. Київ: Міністерство цифрової трансформації України, 2024. 37 с. С. 31. URL: https://thedigital.gov.ua/storage/uploads/files/page/community/docs/%D0%A1%D0%BB%D0%BE%D0%B2%D0%BD%D0%B8%D0%BA%20%D1%82%D0%B5%D1%80%D0%BC%D1%96%D0%BD%D1%96%D0%B2%20%D1%83%20%D1%81%D1%84%D0%B5%D1%80%D1%96%20%D0%A8%D0%86%20(1).pdf (дата звернення: 01.03.2025)
Google Trends. AI. URL: https://trends.google.com/trends/explore?date=all&q=AI&hl=en (дата звернення: 01.03.2025)
Скібська К. Використання інструментів штучного інтелекту в рекрутингу // Galician Visnyk. 2023. DOI: https://doi.org/10.33108/galicianvisnyk_tntu2023.04.114. С. 114-121.
ClickUp. Generate Individual Development Plans with ClickUp Brain (AI Assistant). Реклама продукту. URL: https://clickup.com/features/ai/individual-development-plan-generator (дата звернення: 01.03.2025)
Lopes E. How can AI help identify signs of stress or burnout in employees? QuarksUp, 2024. URL: https://www.quarksup.com/en/how-can-ai-help-identify-signs-of-stress-or-burnout-in-employees/ (дата звернення: 01.03.2025)
Yanamala Kiran Kumar Reddy. Strategic Implications of AI Integration in Workforce Planning and Talent Forecasting. Central Michigan University, 2024. DOI: https://doi.org/10.69987/JACS.2024.40101. С. 1-9.
Krista.AI. Transform HR Operations with AI-Led Automation. Реклама продукту. URL: https://krista.ai/solutions/function/human-resources/ (дата звернення: 01.03.2025)
K. Mariani-Escalante, Vega F., The Use of AI and Algorithms for Decision-making in Workplace Recruitment Practices, 2023. URL: https://www.researchgate.net/publication/370358457_The_Use_of_AI_and_Algorithms_for_Decision-making_in_Workplace_Recruitment_Practices С. 1-16 (дата звернення: 01.03.2025)
Kitterman T. How the Best Companies Are Using AI to Upskill Employees // Great Place To Work, 2024. URL: https://www.greatplacetowork.com/resources/blog/how-the-best-companies-are-using-ai-to-upskill-employees (дата звернення: 01.03.2025)
Kemp A., Bramwell M., Evans R. та ін. AI-Powered Employee Experience: How Organisations Can Unlock Higher Engagement and Productivity. Deloitte, 2024. URL: https://www.deloitte.com/uk/en/services/consulting/blogs/2024/ai-powered-employee-experience.html (дата звернення: 01.03.2025)
The critical role of strategic workforce planning in the age of AI // McKinsey, 2025. С. 7-8. URL: https://www.mckinsey.com/~/media/mckinsey/business-functions/people-and-organizational-performance/the-critical-role-of-strategic-workforce-planning-in-the-age-of-ai/the-critical-role-of-strategic-workforce-planning-in-the-age-of-ai.pdf?shouldIndex=false (дата звернення: 01.03.2025)
Leveraging Generative AI for Job Augmentation and Workforce Productivity: Scenarios, Case Studies and a Framework for Action. World Economic Forum, 2024. С. 20. URL: https://www.weforum.org/publications/leveraging-generative-ai-for-job-augmentation-and-workforce-productivity/ (дата звернення: 01.03.2025)
Lynn T., Rosati P., Conway E., Werff L. The Future of Work: Challenges and Prospects for Organisations, Jobs and Workers. Springer, 2023. DOI: http://dx.doi.org/10.1007/978-3-031-31494-0. С. 7-12.
Mayer H., Yee L., Chui M., Roberts R. Superagency in the Workplace. McKinsey, 2025. С. 20-28. URL: https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/superagency-in-the-workplace-empowering-people-to-unlock-ais-full-potential-at-work (дата звернення: 01.03.2025)
Sumantri V. Legal Responsibility on Errors of the Artificial Intelligence-based Robots // EJ Law and Humanities. 2019. DOI: http://dx.doi.org/10.19184/ejlh.v6i2.10154. С. 337-352.
Булатова О., Резнікова Н., Іващенко О. Цифровий розрив чи цифрова нерівність? Нові виміри глобальних асиметрій соціально-економічного розвитку і міжнародної торгівлі в умовах техноглобалізму. 2023. DOI: https://dx.doi.org/10.34079/2226-2822-2023-13-25-45-57. С. 45-57.
State Statistics Service of Ukraine. Statystychnyi shchorichnyk Ukrainy [Statistical Yearbook of Ukraine for 2023] / Edited by I. Ye. Verner. Kyiv, 2024. P. 202.
Ministry of Economy of Ukraine. Opytuvannia robotodavtsiv shchodo rynku pratsi v Ukraini [Employer Survey on the Labor Market Situation in Ukraine]. 03.06.2024. URL: https://me.gov.ua/News/Detail?lang=uk-UA&id=e9317d6b-282f-4346-bc90-2cc7b70a45b5&title=PoshukKvalifikovanikh (accessed March 1, 2025)
Erickson R., Moulton D., Cleary B. Are you overlooking your greatest source of talent? Deloitte Insights, 2018. URL: https://www2.deloitte.com/us/en/insights/deloitte-review/issue-23/unlocking-hidden-talent-internal-mobility.html/#endnote-sup-21 (accessed March 1, 2025)
Kravchenko O. Rol kadrovoi polityky na pidpryiemstvi [The Role of HR Policy in an Enterprise] // Economy and Society. 2016. No. 3. P. 349-355. URL: https://economyandsociety.in.ua/journals/3_ukr/63.pdf (accessed March 1, 2025)
Chumachenko D., Mishkin D., Andriyenko O., et al. Slovnyk terminiv u sferi shtuchnoho intelektu [Dictionary of Terms in the Field of Artificial Intelligence]. Kyiv: Ministry of Digital Transformation of Ukraine, 2024. 37 p. P. 31. URL: https://thedigital.gov.ua/storage/uploads/files/page/community/docs/%D0%A1%D0%BB%D0%BE%D0%B2%D0%BD%D0%B8%D0%BA%20%D1%82%D0%B5%D1%80%D0%BC%D1%96%D0%BD%D1%96%D0%B2%20%D1%83%20%D1%81%D1%84%D0%B5%D1%80%D1%96%20%D0%A8%D0%86%20(1).pdf (accessed March 1, 2025)
Google Trends. AI. URL: https://trends.google.com/trends/explore?date=all&q=AI&hl=en (accessed March 1, 2025)
Skibska K. Vykorystannia instrumentiv shtuchnoho intelektu v rekrutynhu [The Use of Artificial Intelligence Tools in Recruitment] // Galician Visnyk. 2023. DOI: https://doi.org/10.33108/galicianvisnyk_tntu2023.04.114. P. 114-121.
ClickUp. Generate Individual Development Plans with ClickUp Brain (AI Assistant). Product Advertisement. URL: https://clickup.com/features/ai/individual-development-plan-generator (accessed March 1, 2025)
Lopes E. How Can AI Help Identify Signs of Stress or Burnout in Employees? QuarksUp, 2024. URL: https://www.quarksup.com/en/how-can-ai-help-identify-signs-of-stress-or-burnout-in-employees/ (accessed March 1, 2025)
Yanamala Kiran Kumar Reddy. Strategic Implications of AI Integration in Workforce Planning and Talent Forecasting. Central Michigan University, 2024. DOI: https://doi.org/10.69987/JACS.2024.40101. P. 1-9.
Krista.AI. Transform HR Operations with AI-Led Automation. Product Advertisement. URL: https://krista.ai/solutions/function/human-resources/ (accessed March 1, 2025)
K. Mariani-Escalante, Vega F. The Use of AI and Algorithms for Decision-Making in Workplace Recruitment Practices, 2023. URL: https://www.researchgate.net/publication/370358457_The_Use_of_AI_and_Algorithms_for_Decision-making_in_Workplace_Recruitment_Practices. P. 1-16. (accessed March 1, 2025)
Kitterman T. How the Best Companies Are Using AI to Upskill Employees // Great Place To Work, 2024. URL: https://www.greatplacetowork.com/resources/blog/how-the-best-companies-are-using-ai-to-upskill-employees (accessed March 1, 2025)
Kemp A., Bramwell M., Evans R., et al. AI-Powered Employee Experience: How Organisations Can Unlock Higher Engagement and Productivity. Deloitte, 2024. URL: https://www.deloitte.com/uk/en/services/consulting/blogs/2024/ai-powered-employee-experience.html (accessed March 1, 2025)
The Critical Role of Strategic Workforce Planning in the Age of AI // McKinsey, 2025. P. 7-8. URL: https://www.mckinsey.com/~/media/mckinsey/business-functions/people-and-organizational-performance/the-critical-role-of-strategic-workforce-planning-in-the-age-of-ai/the-critical-role-of-strategic-workforce-planning-in-the-age-of-ai.pdf?shouldIndex=false (accessed March 1, 2025)
Leveraging Generative AI for Job Augmentation and Workforce Productivity: Scenarios, Case Studies, and a Framework for Action. World Economic Forum, 2024. P. 20. URL: https://www.weforum.org/publications/leveraging-generative-ai-for-job-augmentation-and-workforce-productivity/ (accessed March 1, 2025)
Lynn T., Rosati P., Conway E., Werff L. The Future of Work: Challenges and Prospects for Organisations, Jobs, and Workers. Springer, 2023. DOI: http://dx.doi.org/10.1007/978-3-031-31494-0. P. 7-12.
Mayer H., Yee L., Chui M., Roberts R. Superagency in the Workplace. McKinsey, 2025. P. 20-28. URL: https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/superagency-in-the-workplace-empowering-people-to-unlock-ais-full-potential-at-work (accessed March 1, 2025)
Sumantri V. Legal Responsibility on Errors of Artificial Intelligence-Based Robots // EJ Law and Humanities. 2019. DOI: http://dx.doi.org/10.19184/ejlh.v6i2.10154. P. 337-352.
Bulatova O., Reznikova N., Ivashchenko O. Tsyfrovyi rozryv chy tsyfrova nerivnist? Novi vymiry hlobalnykh asymetrii sotsialno-ekonomichnoho rozvytku i mizhnarodnoi torhivli v umovakh tekhnohlobalizmu [Digital Divide or Digital Inequality?] 2023. DOI: https://dx.doi.org/10.34079/2226-2822-2023-13-25-45-57. P. 45-57.
This work is licensed under a Creative Commons Attribution 4.0 International License.
