FORMATION OF A COMPLEX OF KNOWLEDGE ON HR-MANAGEMENT IN THE HOTEL AND RESTAURANT BUSINESS

Abstract

R management (human resource management) is a key factor in the success of the hotel and restaurant business. In the conditions of high competition, which is characteristic of this industry, strategies for recruiting, developing, motivating and retaining staff are important. The hotel and restaurant business plays an important role in the economy of many countries, in particular in Ukraine. The basis for the successful operation of such establishments is not only the material and technical base, but also human capital. Personnel is an important element that determines the quality of services, forms the image of the enterprise and ensures the competitiveness of the appropriate level. The hotel and restaurant business is one of the most dynamic sectors of the economy, which requires effective human resources (HR) management. The article examines the main challenges faced by HR managers in this industry, and also outlines modern approaches to recruiting, training and motivating staff. Particular attention is paid to the introduction of digital technologies and their impact on human resources management. It has been studied that human resource management is a key function aimed at ensuring the effective work of employees, developing their professional skills and creating a positive climate in the team. It has been determined that human resource management (HR) is the process of planning, organizing, developing, managing and motivating personnel in an organization in order to achieve its strategic and operational goals. It has been proven that effective human resource management contributes to increasing labor productivity, developing talents, reducing staff turnover and achieving a competitive advantage of the company in the market. The following effective human resource management tools have been proposed, namely: automated management systems (HRM systems); 360-degree assessment; KPIs (key performance indicators); motivational programs; psychological testing. Effective human resource management contributes to increasing labor productivity, developing talents, reducing staff turnover and achieving a competitive advantage of the company at the domestic and international levels.