INTANGIBLE CULTURAL HERITAGE OF PODILLIA AS A COMPONENT OF WORLD CULTURE

Abstract

The ethno-cultural region of Podillia is distinguished by its rich and diverse intangible cultural heritage. One of its most renowned artistic traditions is the Samchykivka painting, which originated in the 19th century at the intersection of Podillia and Volyn, particularly in the village of Samchyky. This vibrant wall-painting technique, traditionally applied to house facades, features bright, multicolored patterns. Another significant element of Podillia’s artistic heritage is Podillia decorative painting, which dates back to the 18th century. It was used to embellish household items such as stoves, walls, furniture, and pottery with floral and botanical motifs, including kalyna berries, sunflowers, and roses. The embroidery tradition of Borshchiv, known as Borshchivka, is another prominent cultural element of Western Podillia. It is easily recognizable by its distinctive black and red threadwork, which, according to legend, symbolizes the grief of women who lost their husbands and sons during Tatar invasions. Podillia is also home to unique crafts such as wax wreath-making in Vinnytsia, a tradition rooted in Central European influences since the 19th century. Once a key element of wedding ceremonies, this craft is now being revived by artisans like Yulia Vlasiuk. Similarly, Vinnytsia’s rush weaving tradition, which dates back over 200 years, involves creating toys, sacred figurines, and decorations from rush plants. This craft, particularly practiced in the villages of Schitky and Pysarivka, remains preserved through the efforts of local artisans. Culinary traditions form a crucial part of Podillia’s intangible heritage, with unique regional specialties that set it apart from other parts of Ukraine. Recognizing the gastronomic heritage as a potential tourism driver, the Kamianets-Podilskyi State Historical Museum-Reserve is set to launch the “Gastronomic Podillia” tour in 2025, highlighting key culinary locations and specialties. In conclusion, Podillia’s intangible cultural heritage is an integral part of Ukraine’s national identity, with vast potential for integration into the global cultural landscape. Through modernization and international recognition, including potential inclusion in UNESCO’s heritage lists, these traditions can be preserved and promoted on a global scale.