DISPLAY OF MARKETING ACTIVITIES IN MANAGEMENT REPORTING OF LOGISTICS INTERMEDIARY COMPANIES

Abstract

Management reporting of international logistics intermediary companies is a key tool for ensuring effective management, making strategic decisions and maintaining competitiveness in the global market. The article considers the current challenges that such companies face in the context of globalization, in particular the increased complexity of operations and compliance with regulatory requirements of different countries. Literature analysis shows that research in this area can be divided into three main blocks: management accounting, enterprise reporting and supply management. Despite the significant contribution of scientists to the study of these aspects, the issue of management reporting in international logistics companies has not been sufficiently studied. The object of the study is international logistics companies, and the subject is their management reporting. The article analyzes theoretical approaches to reporting and identifies its key components: financial reporting, operational reporting, client reporting, cost reporting and social responsibility reporting. Effective management reporting allows you to optimize operational processes, ensure transparency for stakeholders and compliance with international standards. Particular attention is paid to the automation of reporting and the use of IT solutions, such as ERP systems, to process large amounts of data. As a result of reporting on certain indicators, the company is able to assess the profitability of customers, identifying key partners and their shares in the company's revenues. It is appropriate to note here that for logistics companies, the methods of ABC and XYZ analysis are used, which, accordingly, will allow for detailed costing for individual customers and business processes. Properly organized reporting helps companies increase the efficiency of resource use, respond to market changes in a timely manner and create strategic advantages. The article proposes a structural and logical scheme for the formation of management reporting, which takes into account key performance indicators (KPI). Prospects for further research are to identify universal IT tools for reporting, as well as to develop methods for analyzing environmental and social responsibility in logistics.