TRENDS AND PERSPECTIVES OF ORGANIC FERTILIZER MARKET DEVELOPMENT IN THE CONTEXT OF CIRCULAR ECONOMY AND MARKETING RELATIONS

Abstract

The article researches trends and prospects for the development of the organic fertilizer market in the context of the circular economy and marketing relations. The current state of the market of organic fertilizers in Ukraine and in the world is analyzed. The main trends in the market for the sale of organic fertilizers have been determined. The importance of the agro-industrial complex, which on the one hand ensures food production and on the other hand affects natural ecosystems, determines the tasks of balanced development of all its branches taking into account the emerging market trends. The basis for sustainable development of agricultural production is the fertilizer market, however, the trends in the use of fertilizers for plant nutrition and increasing soil fertility are subject to noticeable changes, which necessitates their regular study. The organic fertilizer market has growth potential, the key drivers of which are opportunity costs (rising prices for mineral fertilizers), changes in the legislative framework that provide for the transfer of manure from the waste category to a by-product when used as fertilizer, as well as an increase in demand for biofertilizers due to the development of organic agriculture. Ukraine has significant potential in the production of organic fertilizers, but there are a number of systemic problems that complicate the development of this sector. Insufficient investment, limited infrastructure for the production of organic fertilizers, as well as insufficient education of the farming sector regarding the benefits of using organic fertilizers are just some of the problems that prevent the full development of the organic fertilizer sector in Ukraine. However, solving these problems can stimulate the development of agriculture, increase the efficiency of production and contribute to the creation of an environmentally friendly product. Recent studies and publications indicate a growing interest in the organic fertilizer sector in Ukraine and the world in general. It is noted that the demand for organic products is constantly growing, especially among consumers who value environmental friendliness and product quality. Maintaining a stable import of organic agricultural products shows that importers in the EU trust Ukrainian producers and products that meet the standards of organic production.