PROBLEMS OF FORMING OF HUMAN CAPITAL IN SYSTEM MANAGEMENT BY PERSONNEL AT INDUSTRIAL ENTERPRISES OF UKRAINE MACHINE-BUILDING COMPLEX

Keywords: competitiveness of industrial enterprise, innovative production, sustainable development, organizational culture, human capital, marketing indexes

Abstract

The article is devoted to topical issues of determining the priorities of sustainable development of industrial enterprises, the problems of human capital formation in conditions of fierce market competition, innovative development of production. The authors emphasize that the paradigm shift in economic development caused by the transformation processes in Ukraine implies the need to build national industrial potential in accordance with the challenges of the new industrial revolution. It is proved that modeling the mechanism of human resources quality management, in turn, will allow to predict, other things being equal, the expected growth of labor productivity, taking into account the current innovation activity in the short term. A model of human capital development has been developed, which allows to identify factors that contribute to or constrain the growth of labor productivity. The necessity of economic-mathematical modeling of human capital development has been proved, which can be used to predict labor productivity depending on the change of human capital quality factors. A detailed analysis of the system of marketing indicators of development in the organizational culture of an industrial enterprise. It is determined that due to the gradual development of the abilities of employees, the company gets the opportunity to optimally use their potential. There is a lack of an effective system of training and retraining of teachers (masters) of vocational education institutions in Ukraine, where the key problems that do not allow the higher education system of Ukraine to develop and improve the quality of education are the lack of an independent system of higher education and the legal mechanism endowment funds, which in turn limits the potential of universities in attracting additional funds to finance research, modernization, implementation of educational innovations. The authors proved that the development of human capital, introduction of innovative technologies, environmental projects in business processes, organizational culture is possible only if a stable partnership with stakeholders of the machine-building industry in the strategy of socio-economic development of the region and the formation of an effective personnel management system. marketing, which is best adapted to market requirements, which contributes to the capitalization of its own brand and increase competitiveness.

References

Балабанова, Л.В., Кривенко А.В. Управління конкурентоспроможністю підприємств на основі маркетингу: монографія. Донецьк: Дон ГУЕТ, 2004. 147 с.

Гавкалова Н.Л. Управління ефективністю менеджменту персоналу: монографія. Харків : ХНЕУ, 2011. 295 с

Могилевська О.Ю. Теоретичні підходи до процесу формування організаційної культури в стратегії інноваційного розвитку промислових комплексів. Інвестиції: практика та досвід. Київ, 2014. № 22. С. 72–75.

Mohylevskaya O.Yu., Romanova L.V., Slobodyanic A.N., Mohylevskyi Yu.V., Shtanko A.I. Marketing approach to the management by innovative development of the region. Sustainable economic development of regions: collective monograph. Austria, Vienna. 2016. Vol.10. pp. 55–63.

Прахалад К.К., Рамасвани В. Будущее конкуренции. Создание уникальной ценности вместе с потребителями. Москва: ЗАО «Олимп-Бизнес», 2007. 352 с.

Balabanova, L., Kryvenko A. (2004) Upravlinnia konkurentospromozhnistiu pidpryiemstv na osnovi marketynhu: monohrafiia [A management by competitiveness of enterprises on the basis of marketing: monograph]. Donetsk: Don HUET, 147 р. (in Ukrainian)

Havkalova N. (2011) Upravlinnya efektyvnistyu menedzhmentu personal: monohrafiia [Managing by effectiveness of personnel management marketing: monograph]. Kharkiv: KhNEU, 295 p. (in Ukrainian)

Mohylevska O. (2014) Teoretychni pidkhody do protsesu formuvannia orhanizatsiinoi kultury v stratehii innovatsiinoho rozvytku promyslovykh kompleksiv. [The theoretical approaches to the process of forming of organizational culture in strategy of innovative development of industrial complexes]. Investytsii: praktyka ta dosvid. Kyiv, no 22. pp. 72–75.

Mohylevskaya O., Romanova L., Slobodyanic A., Mohylevskyi Yu., Shtanko A.. (2016) Marketing approach to the management by innovative development of the region. Sustainable economic development of regions. Austria, Vienna, vol. 10, pp. 55–63.

Prakhalad K., Ramasvany V. (2017) Budushchee konkurentsyy. Sozdanye unykalnoi tsennosty vmeste s potrebyteliamy. [Future of competition. Creation of unique value together with consumers]. Moskva: ZAO «Olymp-Byznes». 352 p. (in Russian)

Article views: 211
PDF Downloads: 132
Published
2021-06-29
How to Cite
Mohylevska, O., Romanova, L., & Slobodianyk, A. (2021). PROBLEMS OF FORMING OF HUMAN CAPITAL IN SYSTEM MANAGEMENT BY PERSONNEL AT INDUSTRIAL ENTERPRISES OF UKRAINE MACHINE-BUILDING COMPLEX . Economy and Society, (28). https://doi.org/10.32782/2524-0072/2021-28-31
Section
MANAGEMENT