MODERN STRATEGIES FOR THE RESTORATION AND DEVELOPMENT OF TOURIST AND RECREATIONAL COMPLEXES IN UKRAINE IN THE CONTEXT OF POST-WAR RECONSTRUCTION

Abstract

The article examines the issue of modern strategies for the restoration and development of tourist and recreational complexes of Ukraine in the conditions of post-war reconstruction. Military actions on the territory of Ukraine caused considerable damage to the tourism industry, causing the destruction of infrastructure, loss of tourist flows and reduction of economic activity in the field of tourism. Since the beginning of Ukraine's independence, the tourism and recreation sector has played a key role in filling the budget, creating new jobs, attracting investments and forming a positive international image of Ukraine. The article shows the necessity of applying a systemic approach to the restoration of tourist and recreational complexes, and also outlines a number of strategic directions worked out by scientists in this direction. Among them, special attention is paid to the implementation of the principles of sustainable development, which involve the use of "green" technologies and energy-efficient solutions for the restoration of infrastructure. Domestic scientists emphasize the importance of the development of ecological and inclusive tourism as the main components of filling the state budget and attracting foreign investments. In addition, attention is focused on the restoration of recreational areas and digitalization of tourist services, which will increase their competitiveness and ensure the attractiveness of the tourism and recreation industry at the international level. So, the article examines the main strategies of restoration and development of tourist and recreational complexes of Ukraine in the conditions of post-war reconstruction. The proposed approaches contribute to the formation of a sustainable and competitive tourism industry that is able to adapt to new challenges and needs of the time. Implementation of the principles of sustainable development, innovative technologies, as well as the use of international experience in the reconstruction of tourism sectors in the post-war recovery will allow Ukraine to integrate into the global tourism market. It is also important to develop new types of tourism that would meet modern requirements, in particular ecological, cultural and medical, as well as digitalization of tourist services in order to increase their competitiveness. In general, the effective application of the proposed strategies will create a basis for the sustainable development of Ukrainian tourism in the post-war period.