ASSESSMENT OF THE HUMAN RESOURCE POTENTIAL OF AN ENTERPRISE: FROM CLASSICAL MODELS TO MODERN MANAGEMENT APPROACHES

Abstract

The assessment of the personnel potential of the enterprise is an important component of the management process, since its efficiency depends on the organization's ability to adapt, innovate and ensure competitiveness. The article examines the main approaches and methods for assessing personnel potential, in particular, traditional and modern approaches that take into account both quantitative and qualitative characteristics of employees. Attention is focused on the integration of information technologies and knowledge management systems, which allow to increase the accuracy and efficiency of the assessment. In the process of analysis, the advantages and disadvantages of various approaches are considered, as well as possible development trends in the conditions of globalization and digitalization of the economy. Therefore, in the conditions of constant changes in the labor market, modern approaches should be more flexible, oriented to long-term planning, and also include elements of adaptation to rapidly changing conditions and key factors to ensure high performance and sustainable development of the organization in the conditions of the modern business environment. Human resources management is one of the key components of the effective functioning of any enterprise. Modern organizations operating in a dynamic and competitive environment must take into account not only the technical and financial aspects of their activities, but also the effectiveness of the use of human capital. The assessment of the personnel potential of the enterprise becomes an important tool in ensuring its development, as it allows you to identify the strengths and weaknesses of the existing personnel, optimize the processes of selection, training and development of employees, as well as contribute to the achievement of the strategic goals of the organization. The importance of personnel potential for the organization is that the ability of the enterprise to function effectively and achieve competitive advantages in the market depends on the qualification, professionalism, motivation and adaptation of employees. In this context, the assessment of personnel potential allows to identify existing problems in personnel management, to respond in a timely manner to changes in the external environment, as well as to determine directions for improving the efficiency of the work of each employee and the organization as a whole.