SOCIAL AND LABOUR DIMENSION OF THE PLATFORM ECONOMY
Abstract
In the complex of tasks directly related to ensuring sustainable, human-dimensional progress, scientific support for the formation and development of the platform economy and its inherent institutions, which include platform employment as their component, is of utmost importance ‘Digitisation’ in its broadest sense has led to formation of a new normal in the social and labour sphere, which requires new approaches to its interpretation, and the society's understanding of the very philosophy of modern dramatic transformations, their consequences for economically active people and vectors for further human-centred development. The purpose of the article is to elaborate the authors' concept of platform economy's social and labour dimension, which is based on an ecosystemic vision of platform employment nature, its advantages, limitations and vectors of social quality improvement on digital platforms. The methodological basis for achieving the research goal are systemic and interdisciplinary approaches that served as a comprehensive vision of platform employment problematics and its social and labour dimension. The authors use a number of general scientific and special research methods, including theoretical generalisation, abstract and logical methods, to argue for the need to develop regulatory and legal support for employment relations on platforms. Among the obtained results is the disclosure of the newest facets of the platform economy as an institutional space and the dominant factor in the formation of platform employment, interpretation of the features of platform employment, which has a hybrid nature. The article contains a substantiation of the authors' concept of social and labour dimension of platform economy and platform employment. It has been proven that the platform economy remains an area of economic activity with a high level of hidden labour relations and undeclared employment. The problems of social protection and legal support for people employed on digital platforms have been highlighted. The necessity of strengthening the legal regulation of social and labour relations of employment under the new normal has been argued. The current state and prospects of international legal regulation of employment relations on digital platforms have been considered separately. The practical value of the study lies in the fact that the obtained scientific and applied foundations will serve to form an ecosystemic, human-dimensional thinking, emergence of new mechanisms and tools for regulating social and labour relations of employment on digital platforms.
References
Колот А. М., Герасименко О. О. Праця XXI: філософія змін, виклики, вектори розвитку: монографія. Київ : КНЕУ імені Вадима Гетьмана, 2021. 487 с.
Азьмук Н. А. Трансформація зайнятості при переході до цифрової економіки: глобальні виклики та стратегії адаптації: монографія. Київ : Знання, 2019. 335 с.
Антонюк Л. Л., Ільницький Д. О., Лігоненко Л. О., Денісова О. О. [та ін.]. Цифрова економіка: Вплив інформаційно-комунікаційних технологій на людський капітал та формування компетентностей майбутнього: монографія / за ред. Л. Антонюк, Д. Ільницького, А. Севастюк. Київ : КНЕУ, 2021. 337 с.
Гриценко А., Бурлай Т. Вплив цифровізації на соціальний розвиток. Економічна теорія. 2020. № 3. С. 24–51.
Сіденко В. Р. Виклики і ризики цифрової трансформації: світовий та український контексти. Економіка України. 2021. № 5. С. 40–58.
Pais I., Borghi P., Murgia A. High-skilled platform jobs in Europe: Trends, quality of work and emerging challenges. Sociologia del lavoro. 2021. No. 160. P. 203–223. DOI: https://doi.org/10.3280/sl2021-160010
Handbook on Measuring Quality of Employment: A Statistical Framework (320 p.). New York – Geneva: United Nations Economic Commission for Europe. URL: https://unece.org/DAM/stats/publications/2015/ECE_CES_40.pdf
Engels S., Sherwood M.. What if we all Worked Gigs in the Cloud? The Economic Relevance of Digital Labour Platforms. Luxembourg: Publications Office of the European Union, 2019. DOI: https://doi.org/10.2765/608676
World Employment and Social Outlook 2021: The role of digital labour platforms in transforming the world of work. IIo. – 2021. URL: https://www.ilo.org/publications/flagship-reports/role-digital-labour-platforms-transforming-worldwork (дата звернення : 10.10.2024)
Gawer A. Platforms, Markets and Innovation. Nothampton: Edward Edgar Publishing, 2009.
Gawer А., Cusumano M. A. Industry Platforms and Ecosystem Innovation. Journal of Product Innovation Management. 2013. № 3. Р. 417–433.
Jacobides M.G., Cennamo С., Gawer А. Towards a Theory of Ecosystems. Strategic Management Journal. 2018. № 8. Р. 2255–2276.
Meyer M.H., Lehnerd A.P. The power of product platforms: Building value and cost leadership. New York: Free Press, 1997.
Brousseau E., Penard T. The economics of digital business models: A framework for analyzing the economics of platforms. Review of Network Economics. 2007. № 2. Р. 81–114.
Degryse C. Digitalisation of the Economy and its Impact on Labour Markets. SSRN Electronic Journal. 2016). DOI: https://doi.org/10.2139/ssrn.2730550 (дата звернення: 09.10.2024)
Non-standard employment around the world: Understanding challenges, shaping prospects. International Labour Office. Geneva: ILO. 2016. P. 7. URL: https://www.ilo.org/global/publications/books/WCMS_534326/lang--en/index.htm (дата звернення: 10.10.2024)
Колот А.М., Рябоконь І.О., Бабій Ю.М. Якість зайнятості за нової соціоекономічної реальності: теоретико-методологічні засади. Соціально-трудові відносини : теорія і практика. 2024. № 14 (1). DOI: http://dx.doi.org/10.21511/slrtp.14(1).2024.02
Fairwork (2023). Fairwork Cloud-work Ratings 2023: work in the planetary labour market. URL: https://fair.work/wp-content/uploads/sites/17/2023/07/ (дата звернення: 09.10.2024)
Realizing decent work in the platform economy.ILO – 2024. URL: https://www.ilo.org/wcmsp5/groups/public/---ed_norm/---relconf/documents/meetingdocument/wcms_909906.pdf (дата звернення: 10.10.2024)
Platform workers and social protection: International developments. International Social Security Association. – 2023. URL: https://www.issa.int/analysis/platform-workers-and-social-protection-international (дата звернення: 10.10.2024)
Platform Work: first green light to new EU rules on employment status. European Parliament. – 2024. URL: https://www.europarl.europa.eu/news/en/press-room/20240318IPR19420/platform-work-first-green-light-to-new-eurules-on-employment-status (дата звернення: 10.10.2024)
Platform work directive: press conference on Wednesday at 11.00. European Parliament. – 2023. URL: https://www.europarl.europa.eu/news/en/pressroom/20231212IPR15855/platform-workers-directive-press-conference-on-wednesdayat-11–00 (дата звернення: 10.10.2024)
Platform workers: Council confirms agreement on new rules to improve their working conditions. Council of the European Union. – 2024. URL: https://www.consilium.europa.eu/en/press/press-releases/2024/03/11/platform (дата звернення: 10.10.2024)
Рекомендація МОП № 198 щодо трудових відносин від 31.05.2006. URL: https://www.ilo.org/wcmsp5/groups/public/---europe/---ro-geneva/---sro-budapest/documents/genericdocument/wcms_748379.pdf (дата звернення: 03.09.2024)
Digital platforms and the world of work in G20 countries: Status and Policy Action. URL: https://ilo.org/wcmsp5/groups/public/---dgreports/---cabinet/documents/publication/wcms_814417.pdf (дата звернення: 02.09.2024)
Соціально-трудові права і виклики цифровізації: монографія / кол.авт.;за ред. Я.В. Сімутіної, М.М. Шумила. Київ: Ніка-Центр, 2023. 349 с.
Kolot, А., & Herasymenko, О. (2021). Pratsia XXI: filosofiia zmin, vyklyky, vektory rozvytku: monohrafiia [Work XXI: philosophy of change, challenges, vectors of development: monograph]. Kyiv: KNEU, 488 p. (In Ukrainian)
Azmuk, N. (2019). Transformatsiia zainiatosti pry perekhodi do tsyfrovoi ekonomiky: hlobalni vyklyky ta stratehii adaptatsii: monohrafiia [Employment transformation in the transition to the digital economy: global challenges and adaptation strategies: monograph]. Kyiv, Znannya, 335 p. (In Ukrainian)
Antoniuk L., Ilnytskyi D., Ligonenko L., Denisova O. [et al.] (2021). Tsyfrova ekonomika: Vplyv informatsiino-komunikatsiinykh tekhnolohii na liudskyi kapital ta formuvannia kompetentnostei maibutnoho: monohrafiia [Digital economy: The impact of information and communication technologies on human capital and the formation of competences of the future: monograph]. Kyiv: KNEU, 337 p. (In Ukrainian)
Нrytsenko, A., & Burlai, T. (2020). Vplyv tsyfrovizatsii na sotsialnyi rozvytok [The impact of digitalization on social development]. Ekonomichna teorìa, № 3, pp. 24–51. (In Ukrainian)
Sidenko, V. (2021). Vyklyky i ryzyky tsyfrovoi transformatsii: svitovyi ta ukrainskyi konteksty [Challenges and risks of digital transformation: global and Ukrainian contexts] Ekonomika Ukrainy, № 5, pp. 40–58. (In Ukrainian)
Pais, I., Borghi, P., & Murgia, A. (2021). High-skilled platform jobs in Europe: Trends, quality of work and emerging challenges. Sociologia del lavoro, 160, 203-223. DOI: https://doi.org/10.3280/SL2021160010
Handbook on Measuring Quality of Employment: A Statistical Framework (320 p.). New York - Geneva: United Nations Economic Commission for Europe. Available at: https://unece.org/DAM/stats/publications/2015/ECE_CES_40.pdf
Engels, S. & Sherwood, M., (2019). What if we all worked gigs in the cloud? The economic relevance of digital labour platforms. Publications Office of the European Union. DOI: https://doi.org/10.2765/608676
World Employment and Social Outlook 2021: The role of digital labour platforms in transforming the world of work. IIo. – 2021. Available at: https://www.ilo.org/publications/flagship-reports/role-digital-labour-platforms-transforming-worldwork (accessed October 10, 2024)
Gawer A. (2009) Platforms, Markets and Innovation. Nothampton: Edward Edgar Publishing
Gawer, A., & Cusumano, M. A. (2013). Industry Platforms and Ecosystem Innovation. Journal of Product Innovation Management, 31(3), 417–433. DOI: https://doi.org/10.1111/jpim.12105
Jacobides, M. G., Cennamo, C., & Gawer, A. (2018). Towards a theory of ecosystems. Strategic Management Journal, 39(8), 2255–2276. DOI: https://doi.org/10.1002/smj.2904
Meyer, M. H. (1997). The power of product platforms: Building value and cost leadership. Free Press.
Brousseau, E., & Penard, T. (2007). The Economics of Digital Business Models: A Framework for Analyzing the Economics of Platforms. Review of Network Economics, 6(2).
Degryse, C. (2016). Digitalisation of the Economy and its Impact on Labour Markets. SSRN Electronic Journal. DOI: https://doi.org/10.2139/ssrn.2730550
Non-standard employment around the world: Understanding challenges, shaping prospects. International Labour Office. Geneva: ILO. 2016. P. 7. Available at: https://www.ilo.org/global/publications/books/WCMS_534326/lang--en/index.htm (accessed October 09, 2024)
Kolot, A., Ryabokon, I., & Babii, J. (2024). Yakist zainiatosti za novoi sotsioekonomichnoi realnosti: teoretyko-metodolohichni zasady. [Employment quality in the new socio-economic reality: theoretical and methodological foundations]. Social and labour relations: theory and practice, 14(1), 12–27. DOI: https://doi.org/10.21511/slrtp.14(1).2024.02 (in Ukrainian)
Fairwork (2023). Fairwork Cloud-work Ratings 2023: work in the planetary labour market. Available at: https://fair.work/wp-content/uploads/sites/17/2023/07/ (accessed October 09, 2024)
Realizing decent work in the platform economy.ILO – 2024. Available at: https://www.ilo.org/wcmsp5/groups/public/---ed_norm/---relconf/documents/ meetingdocument/wcms_909906.pdf (accessed October 10, 2024)
Platform workers and social protection: International developments. International Social Security Association. – 2023. Available at: https://www.issa.int/analysis/platform-workers-and-social-protection-international (accessed October 10, 2024)
Platform Work: first green light to new EU rules on employment status. European Parliament. – 2024. Available at: https://www.europarl.europa.eu/ news/en/press-room/20240318IPR19420/platform-work-first-green-light-to-new-eurules-on-employment-status (accessed October 10, 2024)
Platform work directive: press conference on Wednesday at 11.00. European Parliament. – 2023. Available at: https://www.europarl.europa.eu/news/en/pressroom/20231212IPR15855/platform-workers-directive-press-conference-on-wednesdayat-11–00 (accessed October 10, 2024)
Platform workers: Council confirms agreement on new rules to improve their working conditions. Council of the European Union. – 2024. Available at: https://www.consilium.europa.eu/en/press/press-releases/2024/03/11/platform (accessed October 10, 2024)
ILO Employment Relationship Recommendation No. 198 on 31 May 2006. Available at: https://normlex.ilo.org/dyn/normlex/en/f?p=NORMLEXPUB:12100:0::NO::P12100_INSTRUMENT_ID:312535 (accessed September 03, 2024)
Digital platforms and the world of work in G20 countries: Status and Policy Action. Available at: https://ilo.org/wcmsp5/groups/public/---dgreports/---cabinet/documents/publication/wcms_814417.pdf (accessed September 02, 2024
Simutina, Y. & Shumylo, M. (2023). Sotsialno-trudovi prava i vyklyky tsyfrovizatsii : monohrafiia [Social and Labour Rights and Challenges of Digitalization: monograph]. Kyiv: Nika-Centr, 349 p. (in Ukrainian)
This work is licensed under a Creative Commons Attribution 4.0 International License.