STRATEGIC PRIORITIES IN THE PROCESS OF INVESTMENT ATTRACTION BY COMMUNITIES OF ZHYTOMYR REGION

Abstract

The article is devoted to important issues in the field of local self-government and the development of united territorial communities, namely, the determination of key priorities when attracting investments to the community. The investment process is a complex and complex issue that requires a strategic approach on the part of local self-government bodies. At the same time, there is a clear problem of insufficient use of a strategic approach when working with an investor, which manifests itself in the incomplete disclosure of the community's investment potential. And the existing disproportion of investment attraction in large urban OTGs only worsens the investment situation of some communities of Zhytomyr Oblast. Accordingly, the determination of the main and most important factors for attracting investment to communities is a necessary step to ensure a high level of investment attraction and easier work with the investor in specific areas, more effective allocation of resources used when working with the investor. The article examined the strategies of some communities of the Zhytomyr region, which are represented by different types of communities, and were also updated in accordance with the conditions and challenges created by the war with the Russian Federation. On the basis of the researched strategies, four main directions were identified in which it is worth attracting investments to the communities of the Zhytomyr region. Such directions allow taking into account the specific conditions of existence of the communities of Zhytomyr Oblast, socio-cultural, political and external conditions. Among the identified strategic priorities for attracting investments are the development of infrastructure, improvement of support for small and medium-sized businesses, retention of the workforce in the territory of the community, development of digital infrastructure. On the basis of the identified strategic priorities, it is possible to form effective recommendations for communities, which in the future will have a positive effect on the level of investment attraction.