MODERN METHODS OF MANAGING HUMAN RESOURCES POTENTIAL TO ENSURE THE EFFECTIVENESS AND SUSTAINABILITY OF THE ORGANIZATION

Abstract

This article examines contemporary methods of managing human capital to enhance organizational efficiency and resilience, addressing the demands of a rapidly evolving business environment characterized by globalization, technological advancement, and competitive pressures. In the face of economic, social, and technological shifts, organizations must adopt innovative human resource management practices to effectively utilize their workforce as a strategic asset. Key strategies discussed include the digitalization of HR processes, talent management systems, flexible work arrangements, and remote work implementation. These practices, far from being mere trends, are essential for organizations aiming to attract and retain top talent. The paper highlights the significance of maintaining a balance between employees’ professional development and their overall well-being and job satisfaction, emphasizing the need for innovative approaches in corporate culture, motivation, retention, and performance evaluation. Contemporary HR management not only plays a vital role in achieving high efficiency but also ensures organizational stability and adaptability in a competitive environment. The research proposes and analyzes innovative human capital management tools that promote increased employee productivity and organizational resilience in a dynamic, high-competition landscape. Key HR practices examined include competency-based management, talent development, personalized employee learning, digital HR technology integration, adaptive performance management, and the establishment of a robust corporate culture. These elements are crucial for enabling organizations to maintain a stable, adaptive, and competitive workforce in today’s dynamic market. The findings of this study are of strategic importance for modern organizations seeking to strengthen their competitive edge, ensure internal stability, and adapt to external challenges, particularly against the backdrop of economic and social transformation. Through continuous investment in employee development, digital innovation, and adaptive HR strategies, organizations can foster a resilient workforce, enhance their adaptability, and secure a long-term position in an increasingly competitive and uncertain business environment.