FEATURES OF DIGITAL TECHNOLOGIES APPLICATION IN AGRIBUSINESS
Abstract
The article is dedicated to the topical issues of digital technologies in agribusiness, in particular, to identify potential benefits and obstacles to the use of certain digital technologies, as well as ways in which these technologies can be used to support the sustainability, efficiency and productivity of agriculture. It is noted that in recent decades, agricultural practice has changed significantly due to the widespread introduction of such technologies as Artificial Intelligence, Data Analysis Approach, Agricultural Robotic, Precision Positioning Technology, Cloud Technology, UAY Technology, Blockchain Technology, Simulation and Modelling, IoT, Wireless Automation, Mobile and Web-based Applications. A brief description of these technologies, their application in agribusiness, advantages and problems of implementation is provided. It is determined that the transformations brought about by digital technologies and informatisation of agribusiness are profound in nature, since they cover all aspects of agricultural enterprises. The issue of introducing digital technologies into all enterprises of the agricultural sector is a matter of time, since the digitalisation of agricultural production ensures an appropriate level of competitiveness, increases the productivity and profitability of producers, provides timely and structured information to all participants in business processes for the formation of effective management decisions, contributes to the growth of the attractiveness of work in the agricultural sector, attracts young people to rural areas, promotes environmental protection and sustainable development of rural areas. The article identifies the obstacles to the introduction of digital technologies, including: the high cost of modern equipment and software, the cost of training personnel to work with new technologies, which may exceed the benefits of digitalization processes; the use of outdated equipment that is not compatible with new technologies, lack of access to high-speed Internet, especially in remote rural areas, limit the ability to take advantage of digital technologies lack of specialists with digital skills, insufficient training of employees to work with new technologies, as well as a conservative approach and unwillingness to change the usual methods of work slow down the digitalisation process in agribusiness; the difficulty of integrating digital technologies into existing production processes, lack of standards and interoperability between different technological solutions make it impossible to reap the full benefits of digitalisation.
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