BUSINESS STRATEGIES OF CAR BRANDS ON THEIR PATH TO SUSTAINABILITY
Abstract
The article is dedicated to examining the structure of business strategies of several large car brands within the context of achieving sustainable development goals. To conduct this research, the authors have used information from annual, integrated, or sustainability reports of seven global car manufacturers for 2023. The authors disclose a reason for indicating automobile manufacturers as pivotal market actors in ensuring sustainability under the stable economic growth. The article outlines key elements of business strategies of these global car brands for the next decade. The authors determine the conformity between the considered strategic initiatives and the sustainable development goals. The authors ascertain what considered strategic initiatives aren’t directly connected to achieving sustainability. The article summarizes general tendencies in establishing development goals by the car manufacturers.
References
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Chauhan U., Purohit T. (2023) CSR and sustainability: a triple bottom line exploration in auto industry. Journal of Research Administration, no 6(1), pp. 141–161. Available at: https://journlra.org/index.php/jra/article/view/722
Lukin E., Krajnović A., Bosna J. (2022) Sustainability strategies and achieving SDGs: a comparative analysis of leading companies in the automotive industry. Sustainability, no. 14(7). DOI: https://doi.org/10.3390/su14074000
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Sustainable Development Goals. The United Nations website. Available at: https://www.un.org/uk/teach/SDGs
Edwards M. G. The growth paradox, sustainable development, and business strategy. Business Strategy and the Environment. 2021. № 30(7). С. 3079–3094. DOI: https://doi.org/10.1002/bse.2790
Chauhan U., Purohit T. CSR and sustainability: a triple bottom line exploration in auto industry. Journal of Research Administration. 2023. № 6(1). С. 141–161. URL: https://journlra.org/index.php/jra/article/view/722
Lukin E, Krajnović A, Bosna J. Sustainability strategies and achieving SDGs: a comparative analysis of leading companies in the automotive industry. Sustainability. 2022. № 14(7). DOI: https://doi.org/10.3390/su14074000
AB Volvo Annual Report 2023. URL: https://www.volvogroup.com/content/dam/volvo-group/markets/master/events/2024/feb/annual-report-2023/AB-Volvo-Annual-Report-2023.pdf
Mercedes-Benz Group Annual report 2023. URL: https://group.mercedes-benz.com/documents/investors/reports/annual-report/mercedes-benz/mercedes-benz-annual-report-2023-incl-combined-management-report-m
Honda Report 2023. URL: https://global.honda/en/sustainability/integratedreport/pdf/Honda_Report_2023-en-all.pdf?utm_source=top&utm_medium=link&utm_campaign=integratedreport2023&utm_content=Honda_Report_2023-en-all
Skoda Annual Report 2023. URL: https://cdn.skoda-storyboard.com/2024/03/Skoda_Auto-Annual_Report-2023_EN_a825b501.pdf
Saab Annual & Sustainability Report 2023. URL: https://www.saab.com/globalassets/corporate/investor-relations/pdf/saab-annual-and-sustainability-report-2023.pdf
SUBARU Integrated report 2023. URL: https://www.subaru.co.jp/en/ir/library/pdf/Ir/Ir2023e.pdf
Kia sustainability Report 2023. URL: https://worldwide.kia.com/int/company/sustainability/sustainability-report
Sustainable Development Goals. The United Nations website. URL: https://www.un.org/uk/teach/SDGs
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