PROBLEMS OF FORMATION AND IMPLEMENTATION OF INVESTMENT ACTIVITIES OF TRANSNATIONAL CORPORATIONS IN THE CONDITIONS OF DIGITALIZATION OF THE GLOBAL ECONOMY
Abstract
The article is devoted to topical issues of the the formation and implementation of investment activities of transnational corporations (TNCs) in the process of digitalizing the global economy. It is emphasized that the globalization of information flows is an important aspect of the impact of informatization on the activities of transnational corporations (TNCs), as this process is characterized by a rapid increase in the volume and speed of information transmission on a global scale, which significantly affects the operational activities and strategic planning of TNCs. The consequences of digitalization on the investment activities of TNCs are analyzed, and new opportunities for communication and management in the process of globalizing information flows are identified. The new opportunities for communication and management provided by informatization allow TNCs to increase the efficiency of their activities, respond more quickly to market changes, and better meet customer needs on a global scale. A number of challenges posed by informatization for transnational companies are substantiated, including cybersecurity, data management, adaptation to local markets, resistance to changes in the digital transformation process, competition with technology companies, and others. The success of transnational corporations in the context of informatization depends on their ability to effectively manage these challenges and leverage new opportunities, which requires flexibility, innovation, and constant adaptation to changes in the global business environment. The experience of implementing successful strategies for organizing the investment activities of TNCs in the context of informatization is studied. It is established that successful investment strategies of TNCs in the context of informatization are based on the active implementation of digital technologies, the development of new business models, the effective use of data, and the creation of digital ecosystems. The challenges and opportunities for TNCs in the process of informatization of the global economy as a catalyst for deep transformations in investment activities based on continuous adaptation to changes in the global business environment are outlined.
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