FINANCIAL ANALYSIS AS THE BASIS OF ACCOUNTING AND ANALYTICAL ENSURING THE ADOPTION OF MANAGEMENT DECISIONS AT THE ENTERPRISE

Abstract

The article is devoted to the study of financial analysis as the basis of accounting and analytical support for management decision-making at the enterprise. Deterioration of economic conditions in Ukraine, caused primarily by military actions, and, as a consequence, the deterioration of the socio-economic situation, the deterioration of the demographic situation, and logistical processes, etc., as well as the continuation of the processes of European integration and globalization, require leaders to make operational, balanced and justified management decisions. At the same time, the quality of management decisions, in turn, depends on the effectiveness of accounting and analytical support for management decision-making at the enterprise. It is worth noting that financial analysis is one of the key components of accounting and analytical support for management decision-making. At the same time, at modern domestic enterprises, the system of financial analysis either does not exist at all, or is unsystematic and ineffective. The article defines the main aspects of financial analysis, on the basis of which, such a definition of the concept of "financial analysis" is proposed as a set of methodological techniques and special knowledge used in the process of researching the financial relations of business entities, the financial condition of enterprises, their financial resources and causal -consequential relationships in the dynamics in order to assess the state of life and development prospects of the enterprise. It is also noted that the use of financial analysis as the basis of accounting-analytical support for management decision-making is based on the explanation of its content, which is determined by the subject, object, goals and tasks of the analytical work. The classification of financial analysis is given according to the following characteristics: subject, object, content and completeness of the study, period of conduct, regularity of conduct. The article also emphasizes the importance of quality information that is used for financial analysis in order to make managerial decisions. In particular, it is stated that the sources of financial analysis information are normative and legal information, reference, planning and forecasting, directive and actual.