INNOVATIVE APPROACHES TO MANAGEMENT OF LOGISTICS SYSTEMS OF PRODUCTION DISTRIBUTION

Abstract

It is argued that the trading process itself, from the perspective of organizational, economic, and technological content, is logistical, hence any improvement in the retail trade sector can be considered a logistical innovation. The expediency of differentiating the entire set of logistical innovations in network and trade systems into four groups has been substantiated: product innovations; organizational and economic innovations; financial innovations; and information technological innovations. It is determined that cooperation and interaction in supply chains in the retail trade sector should be carried out taking into account the principles of category management. Based on the principles of category management theory, the expediency of applying various strategic approaches to managing each category of assortment groups of goods is substantiated. In this regard, the so-called category managers in the supply chain may include representatives of both retail networks and outsourcing companies, i.e., independent operators in the consumer goods market. The relevance of using an approach based on the methodology of managing key clients in supply chains of retail trade is substantiated. An individual approach to servicing key clients, which includes most domestic retail networks, at the present stage of development of the consumer market, is one of the most important tools for solving key tasks in the supply chains of retail trade, alongside category management. Considering that according to the Supply Chain Management concept, the assessment of suppliers of goods and services should be carried out at all stages of their interaction with the network trader - from the moment of submission of the proposal to monitoring contract deliveries, as well as during warranty and post-warranty service, it is recommended that enterprises develop corporate standards and methodical procedures for assessing both existing and potential suppliers for each trade network separately, taking into account its format and product specialization. A new conceptual approach is proposed, which involves solving a complex of interconnected tasks at each level of management.