THE ROLE OF INTELLECTUAL PROPERTY IN THE FORMATION OF THE MARKET VALUE OF CONSTRUCTION COMPANIES
Abstract
Intellectual property (IP) significantly influences the construction industry, which thrives on innovation to meet the escalating demands for environmental sustainability, energy efficiency, and project uniqueness. This article elaborates on the critical role of IP in enhancing the market value and competitive edge of construction companies, alongside a detailed exploration of various IP forms prevalent in this industry, including patents, copyrights, trademarks, and trade secrets. The narrative underscores the essential role of patents, which protect technical innovations such as new building materials and construction technologies that offer improved thermal insulation, durability, and even self-healing properties. These patents safeguard the inventor's rights and fortify the company's market position by enabling a temporary monopoly on innovative products. Copyrights are highlighted as vital for protecting architectural designs and project management methodologies. These legal tools ensure that the artistic expressions and unique designs remain exclusive to the creator, thus fostering a culture of innovation and protecting the economic interests of the designers. Trademarks are discussed in the context of their importance in branding, significantly impacting a company's image by distinguishing it from competitors. The article also emphasises the strategic importance of managing IP effectively, noting that companies with a robust IP portfolio are more likely to attract investment and less likely to encounter financial instability. This management involves protecting innovations from competitors and leveraging these assets to secure financial resources and explore new market opportunities. Furthermore, the article advocates adopting comprehensive IP management strategies to ensure long-term business growth and success. Effective IP management is presented to navigate the competitive and challenging landscape of the construction industry, highlighting the potential of IP assets to drive innovation, attract investments, and enhance the overall market value of the companies involved.
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