USE OF DIGITAL TOOLS FOR ENTERPRISES IN THE FIELD OF SERVICES (ON THE EXAMPLE OF THE HOTEL AND RESTAURANT SEGMENT)

Abstract

This comprehensive article thoroughly examines the pivotal role and intricate functionalities of hotel technologies, providing an exhaustive analysis of the diverse array of technological advancements embraced by hotels throughout the entirety of the guest experience journey. Delving into the realm of artificial intelligence and beyond, it scrutinizes how hotels are revolutionizing service delivery and reimagining traditional service models through technological innovation, while also addressing the anticipated shifts in workforce dynamics, encompassing staffing levels, role delineations, and requisite skill sets. Moreover, it meticulously explores the paramount significance of guest service and elucidates how technology is reshaping service provision paradigms and conceptual frameworks within the hospitality industry. Furthermore, it sheds light on the varying rates of technological assimilation within the hotel sector and offers profound insights into contemporary technologies and forward-looking prognostications that are poised to redefine its future landscape. The rapid development of digital and innovative technologies opens up wide opportunities for improving organizational efficiency and enhancing its competitive advantages across various sectors. The impact of digital transformation in the restaurant business is evident in both the generation of unique and relevant content on social media platforms and the ability to stand out among competitors. Due to the high level of competition in the restaurant business, the demand for digital technologies in the market continues to grow steadily. In modern conditions, business transformation through digital tools becomes a necessary condition for its existence and effective functioning in the market. Digital transformation allows for the identification of popular products among consumers, increasing profitability and attractiveness of the business, as well as enhancing its competitiveness in the market.