STRATEGIES FOR ENTERPRISE FINANCE MANAGEMENT INCLUDING PERSONNEL
Abstract
The purpose of the study is to outline the essence of a company's money management strategy based on personnel. Today, building an effective financial management strategy for an enterprise is of paramount importance for several interrelated reasons that directly contribute to its sustainability, growth and competitiveness. At its core, a financial strategy is a roadmap for making appropriate decisions, aligning short-term actions with long-term goals. Enterprise financial management has been proven to be a critical aspect of overall strategy, ensuring the effective allocation and use of resources to achieve business goals. The essence of an enterprise's finance lies in its ability to acquire, allocate and use resources to achieve its goals and maintain its operations. It is financial resources that cover everything from income, profit and cash flow to investments, debt and equity. It has been determined that modern financial management strategies use a systematic and security approach that takes into account not only financial results, but also compliance with strategic goals and the well-being of personnel. By incorporating passion and motivation into these strategies, businesses can improve their operational efficiency and financial performance. The features of the influence of the financial management system on ensuring the economic security of the enterprise are characterized. The role of personnel in the financial management system of the enterprise is highlighted. The characteristic features of a modern financial management system at an enterprise are identified. Modern financial management strategies emphasize a holistic and integrated approach, taking into account not only financial performance, but also the enterprise's strategic goals, market position and operational capabilities. Therefore, this involves using technological advances for financial analysis and decision-making, implementing sustainable security practices, and focusing on long-term value creation rather than short-term gains.
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