PRINCIPLES OF FORMATION OF ADAPTATION MECHANISMS FOR THE DEVELOPMENT OF EXPORTING ENTERPRISES IN CONDITIONS OF ACTIVATION OF EUROPEAN INTEGRATION PROCESSES

Abstract

This article substantiates that the globalization and internationalization of markets, along with growing competition, create a need for enterprises to adapt their strategy and tactics to successfully enter new markets and maintain competitiveness. European integration and free trade provide new opportunities, but require adaptation to new standards and conditions. Changes in consumer demand, technological innovation, changes in international politics, environmental factors and global crises create additional challenges that businesses must consider. The study of adaptive development mechanisms allows enterprises to develop solutions that help them function successfully in these complex conditions. It has been proven to drive innovation, improve governance and develop best practices to support export businesses. On the basis of a detailed examination of the principles of the formation of adaptation mechanisms for the development of exporting enterprises in the conditions of the activation of European integration processes, it has been proven that compliance with European standards and norms, flexibility and innovation, interaction with international institutions, strategic planning and risk management, training and development of personnel, digitization and use of IT - technologies, as well as environmental responsibility are the key principles of successful adaptation and development in the international arena. It is argued that flexibility and innovation allow companies to quickly respond to changes in the market environment and take advantage of new opportunities for growth. It is substantiated that interaction with international institutions and the use of advanced IT solutions contribute to expanding the geography of presence and increasing the efficiency of operations. Implementation of environmental responsibility not only strengthens the company's reputation, but also opens access to new markets, ensuring sustainable growth. Thus, a comprehensive approach to adaptation, which includes the above principles, is crucial for the success of exporting enterprises in modern conditions of globalization and intensification of European integration processes.