ENSURING ECONOMIC SECURITY OF E-COMMERCE ENTERPRISES IN THE FACE OF MODERN THREATS

Abstract

The purpose of this research is to characterize the peculiarities of ensuring the economic security of e-commerce enterprises in the context of modern threats. It is demonstrated that e-commerce has become an integral component of global trade and commerce, representing a significant portion of economic activity worldwide. Modern threats in the economic security management system of e-commerce enterprises are identified. It is determined that the economic security management system should employ a comprehensive approach, encompassing not only technological safeguards but also organizational resilience and stakeholder collaboration. The actions of economic security subjects in the context of countering major threats are described. It is established that ignoring the negative impact of modern threats on the economic security of e-commerce enterprises can have severe consequences, jeopardizing their operations, reputation, and long-term viability. Thus, ensuring the economic security of e-commerce enterprises is crucial for sustaining stability and resilience in the digital market. Consequently, the very nature of e-commerce inherently involves handling confidential financial information, including payment credentials and customer personal data. Without robust economic security measures, e-commerce enterprises are vulnerable to cyber-attacks, fraud, and data breaches, which can lead to significant financial losses, reputational damage, and loss of customer trust. In today's age of escalating cyber threats and sophisticated hacking methods, prioritizing economic security is imperative to protect both businesses and consumers from potential harm. In today's digital age, consumers are increasingly concerned about the security and privacy of their personal information while conducting online transactions. Need to understand, that if e-commerce businesses do not prioritize economic security measures and adequately protect customer data, it erodes trust and credibility, driving customers away from competitors or traditional institutions.