DEMAND FOR INSURANCE SERVICES OF LEGAL ENTITIES: MARTIAL STATE CHALLENGES

Keywords: insurance, insurance services, demand for insurance services, insurance market, insurance premium, insurance sales channels, investments

Abstract

The article deals with the analysis of the transformations taking place in the insurance services market in Ukraine under martial law conditions. The positions of modern scientists regarding the factors determining the development of insurance in a particular country have been updated. Factors determining the demand for insurance services from various groups of borrowers, including legal entities, have been identified. It is articulated that the volatile macroeconomic dynamics have become a key restraining factor for the development of insurance in Ukraine in recent decades. An assessment of the state of Ukraine's insurance market at the end of 2021 was carried out. The key imbalances that characterized the insurance business in Ukraine at the beginning of the open aggression against our state have been determined. It was concluded that the quantitative and qualitative parameters of the domestic insurance market as of the end of 2021 did not meet the economic challenges facing Ukraine. The influence of martial law on the key indicators of the development of the domestic insurance market was studied. The main vectors of transformations of the demand for insurance services on the part of legal entities are highlighted. The reasons for such changes and their impact on the medium-term prospects of the domestic insurance market are determined. Given the catastrophic scale of destruction caused by the war, the national economy in the post-war period will face an acute shortage of resources. It will be extremely difficult to meet the need for financial resources exclusively at the expense of foreign capital. Accordingly, the question arises about the formation of effective internal mechanisms for financing post-war reconstruction and their institutional support. The process of institutionalization also involves the emergence of powerful insurance companies whose resources will be directed to the development of the domestic economy. The article substantiates the channels of positive influence of the insurance market on the post-war reconstruction of Ukraine under the condition of implementation of a set of stimulating measures, among other things, in the part of state regulation of the insurance market.

References

Базилевич В., Базилевич К. Страхова справа. К.: Знання, 2003. 250 c.

Козьменко О., Козьменко С., Васильєва Т. Нові вектори розвитку страхового ринку України. Суми: Університетська книга, 2012. 316 с

Вовчак О., Завійська О. Страхові послуги. Львів: Вид-во «Компакт-ЛВ», 2005. 656 с.

Клапків Ю. Ринок страхових послуг: концептуальні засади, технічні інновації та перспективи розвитку. Тернопіль: ТНЕУ, 2020. 568 с

Войтович К. Взаємозв’язок між розвитком страхового маркетингу, страхового ринку та страхової культури в Україні. Інвестиції: практика та досвід. 2012. №1. С. 62¬66.

Паєнтко Т., Болошева С. Участь фінансових установ у схемах ухилення від оподаткування: реалії України та перспективи протидії. Збірник наукових праць Національного університету державної податкової служби України. 2014. № 2. С. 148¬158.

Показники діяльності страхових компаній. Національний банк України. URL.: https://bank.gov.ua/ua/statistic/supervision-statist (дата звернення 27 лютого 2024 р.).

Майбутнє регулювання ринку страхування в Україні. Національний банк України. . URL.: https://bank.gov.ua/admin_uploads/article/White_paper_insurance_2020.pdf?v=4 (дата звернення 27 лютого 2024 р.).

Пікус Р., Лялькін О. Формування інвестиційної стратегії страхової компанії в умовах сучасних викликів. Інвестиції: практика та досвід. 2022. № 3. С. 41–48.

Bazylevych V., Bazylevych K. (2003) Strakhova sprava [Insurance case]. K.: Znannia. 250 p.

Kozmenko O., Kozmenko S., Vasylieva T. (2012) Novi vektory rozvytku strakhovoho rynku Ukrainy [New vectors of the development of the insurance market of Ukraine]. Sumy: Universytetska knyha. 316 p.

Vovchak O., Zaviiska O. (2005) Strakhovi posluhy [Insurance services]. Lviv: Vyd-vo «Kompakt-LV». 656 p.

Klapkiv Yu. (2020) Rynok strakhovykh posluh: kontseptualni zasady, tekhnichni innovatsii ta perspektyvy rozvytku [The market of insurance services: conceptual foundations, technical innovations and prospects for development]. Ternopil: TNEU. 568 p.

Voitovych K. (2012) Vzaiemozviazok mizh rozvytkom strakhovoho marketynhu, strakhovoho rynku ta strakhovoi kultury v Ukraini [The relationship between the development of insurance marketing, insurance market and insurance culture in Ukraine]. Investytsii: praktyka ta dosvid. 2012. №1. pp. 62¬66.

Paientko T., Bolosheva S. Uchast finansovykh ustanov u skhemakh ukhylennia vid opodatkuvannia: realii Ukrainy ta perspektyvy protydii [Participation of financial institutions in tax evasion schemes: realities of Ukraine and prospects for counteraction]. Zbirnyk naukovykh prats Natsionalnoho universytetu derzhavnoi podatkovoi sluzhby Ukrainy. 2014. № 2. Pp. 148¬158.

Pokaznyky diialnosti strakhovykh kompanii [Performance indicators of insurance companies]. Natsionalnyi bank Ukrainy. URL.: https://bank.gov.ua/ua/statistic/supervision-statist (accessed Fabruary 25, 2024).

Maibutnie rehuliuvannia rynku strakhuvannia v Ukraini. Natsionalnyi bank Ukrainy [Future regulation of the insurance market in Ukraine]. URL.: https://bank.gov.ua/admin_uploads/article/White_paper_insurance_2020.pdf?v=4 (accessed Fabruary 25, 2024).

Pikus R., Lialkin O. (2022) Formuvannia investytsiinoi stratehii strakhovoi kompanii v umovakh suchasnykh vyklykiv [Formation of an investment strategy of an insurance company in the conditions of modern challenges]. Investytsii: praktyka ta dosvid. № 3. Pp. 41–48.

Article views: 24
PDF Downloads: 17
Published
2024-01-30
How to Cite
Babenko, A., & Andrushchenko, D. (2024). DEMAND FOR INSURANCE SERVICES OF LEGAL ENTITIES: MARTIAL STATE CHALLENGES. Economy and Society, (59). https://doi.org/10.32782/2524-0072/2024-59-162
Section
FINANCE, BANKING AND INSURANCE

Most read articles by the same author(s)