STRATEGIC MANAGEMENT OF THE ENTERPRISE AS AN IMPORTANT COMPONENT OF THE MANAGEMENT SYSTEM

Keywords: strategy, strategic management, planning, goals, mission, external and internal environment

Abstract

The article is concerned with studying the issue of strategic management of an enterprise as an important component of the management system of any company. The purpose of the study is to theoretically analyse the features of strategic management of an enterprise. In addition, in the course of the study, a detailed critical analysis of the features of strategic management in the context of modern conditions was carried out. The relevance of the chosen topic lies in the importance of strategic management for improving the efficiency of the company's activities and adapting to changing environmental conditions. In the course of the study, the methods of theoretical analysis of scientific sources and publications, synthesis of the analysed information and generalisation were used. Attention is drawn to the importance of strategic management of an enterprise in the context of current military operations in Ukraine and other crisis periods. The main scientific approaches to defining the concept of strategic management are analysed. The main features of strategic management and its importance for the enterprise are clarified. The main features of the strategic management of enterprise are defined and the main factors influencing the strategic management are clarified. It has been determined that strategic management should be carried out on the basis of the principle of purposefulness, continuity, consistency, cyclicality; it should be carried out through the use of scientific theories and practical tools. In addition, special attention is paid to a detailed analysis of the stages of strategic management of an enterprise. The importance of strategic management for Ukrainian enterprises in wartime is determined. The results obtained are important from the point of view of updating modern approaches to the issue of strategic management of an enterprise and from the point of view of the need for strategic management at the present stage. The practical value of the article lies in substantiating the need to apply strategic management for each company. The obtained results can be used in the process of further research for an extended analysis of the selected topic.

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Published
2023-11-28
How to Cite
Rudnytska, O., & Komarovskyi, A. (2023). STRATEGIC MANAGEMENT OF THE ENTERPRISE AS AN IMPORTANT COMPONENT OF THE MANAGEMENT SYSTEM. Economy and Society, (57). https://doi.org/10.32782/2524-0072/2023-57-128
Section
MANAGEMENT