ANALYSIS OF GLOBAL TRENDS IN E-COMMERCE DEVELOPMENT
Abstract
The article is devoted to the presentation and in-depth analysis of global trends in the development of international e-commerce in the modern world. International e-commerce has become a significant industry in the global economy, where dynamic changes in technology are constantly taking place, which have significantly affected the way businesses conduct international trade. Recent research and publications in this area have highlighted various aspects of e-commerce development. In particular, the COVID-19 pandemic has led to a sharp increase in the volume of international online trade, prompting a rethinking of business models and the search for new e-commerce opportunities. Studies also point to the growing popularity of e-commerce in the international business system, where businesses from different countries can compete globally, which gives them new opportunities. The article considers general trends, statistics and dynamics of the global development of e-commerce, which has been achieved over the years. The author analyses the impact of mobile commerce on the development of e-commerce in general and emphasises that mobile phones are becoming the centre of new ways of buying. The role of digitalisation as the basis of e-commerce is defined. The impact of using artificial intelligence to improve personalisation is investigated. The article provides an overview of the main current trends in the development of e-commerce in the form of market leaders and analyses them. The purpose of this article is to study the dynamics of global trends in the development of international e-commerce and identify key points. This article aims to identify trends in international e-commerce at the international level. The article examines the global situation in the e-commerce market, the most successful emerging markets and potentially new e-commerce markets that may emerge in the near future. The development of international e-commerce remains an integral part of today's global economic landscape, and understanding its trends and addressing important challenges are key to the future success of this industry.
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