CULTURAL TOURISM AS A TOOL FOR RESTORE AND DEVELOPMENT OF THE HOSPITALITY INDUSTRY IN THE POST-WAR PERIOD
Abstract
The article is devoted to the study of cultural tourism as a component of the hospitality industry in Ukraine and the world. Hospitality represents a considerable business in the global frameworks and modern developmental trends and tourist demand affect its modification. Numerous trends stress the importance of modern hospitality business given that a modern tourist is no longer satisfied only with the primary offer in hotel facilities, but requires a differentiated and personalised service, which becomes his primary motive for travel. More specifically, motives no longer refer exclusively to relaxation and passive spending of free time, but to an active participation in special interest tourism, with valorisation of market niches. In turn, сultural tourism enriches hospitality industry and forms innovative types of accommodation structures that impact destination positioning. Cultural tourism is based on the heritage and history of a tourist site, and people and their contemporary lives in that a place. Cultural tourism includes contemporary culture and past cultural products, and hence cultural tourism is an integration of arts tourism and heritage tourism. Destinations of cultural tourism and cultural routes organise hospitality facilities according to the spirit, ambience, atmosphere and characteristics which culture represents in a destination. They include: hotels, restaurants, accommodation, agricultural facilities, hostels, camps or any other type of service which ennobles the route and supports the theme by: buildings, design, furnishing, gastronomy, marketing label. The article summarizes and classifies the types of cultural tourism and cultural tourists, as well as determines the impact of the development of this type of hospitality industry on the development of regions. Cultural Tourism is a real economic driver for many countries and all destinations should seek to realize the benefits it brings. The creation of touristy long-run development can be done only through offering sustainable quality condition and promoting tourist products with competitive price.
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