PROBLEMS OF DETERMINING THE OBJECT OF MUSEUM TOURISM STUDIES

Abstract

The article examines the problems of defining the object of museum tourism studies. The aim of the study is to identify the key issues that arise in defining the object of museum tourism and to propose possible ways to address them. The relevance of the topic lies in the growing interest in museum tourism and the need to create clear frameworks for scientific and practical work in this area. The methodology involves a critical review of existing literature on museum tourism and related fields, as well as a conceptual analysis of key terms and concepts. The results indicate that the object of museum tourism research is complex and multifaceted, and that its definition is influenced by various factors such as museum type, visitor purpose and characteristics. The study proposes a basis for defining the object of museum tourism that takes these factors into account and creates a foundation for further research and practice. The practical value of the article lies in its contribution to the development of a more comprehensive understanding of museum tourism. The problem with defining the object of museum tourism lies in the fact that the term "museum tourism" can have various interpretations and cover diverse objects of the tourism industry. One of the main difficulties is to clearly define what exactly constitutes the object of museum tourism. On the one hand, the object of museum tourism can be traditional museums that preserve and exhibit collections related to history, culture, science, and art. However, on the other hand, objects of museum tourism can also include archaeological sites, historical places, architectural monuments, parks and gardens with preserved cultural heritage, which also offer exhibitions, museums, and displays to tourists. Studying the theoretical and practical aspects of organizing and developing museum tourism allows for the creation of effective strategies that consider tourists needs, museums possibilities and their image, as well as economic and social aspects. Researching various forms and methods of museum activities also enables the development of new and interesting exhibitions and programs that can attract tourists and increase their interest in museum objects.