CREATIVE INDUSTRIES AND THEIR ROLE IN THE DEVELOPMENT OF CULTURAL AND EDUCATION TOURISM

Abstract

The article reveals the meaning of the concept of «creative industries» and defines what types of economic activity this industry accumulates. The influence of creative industries on the socio-economic development of territories, the formation of their brand and subsequent promotion on the national and international tourist market is studied. The author of the article focused on understanding the impact of creative industries on the development of cultural and educational tourism, the popularity of which has been growing rapidly in recent years. Taking into account foreign experience and Ukrainian practices, the influence on the demand of tourists in the segment of cultural and educational tourism of various thematic resources was analyzed. It has been established that one of the most powerful branches of creative industries, and now a powerful magnet that attracts the attention of tourists, is architecture and urban planning. In Ukraine, we currently have 29,831 settlements, 400 of which have the status of historical and are of particular interest to lovers of cultural and historical tourism. In many historical cities, buildings are being restored, at the same time, many other buildings, especially if we are talking about once powerful factories and plants, are getting a "second wind" and are starting to function as creative spaces. Cinematography, literature, music, visual arts, etc. have a strong influence on the development of cultural and educational tourism. We have hundreds, maybe even thousands of examples, when the localities or objects presented in them turn into tourist magnets and attract the attention of tourists from all over the world. A similar influence on the development of cultural and educational tourism is exerted by festivals, the number of which, and at the same time the level of their holding, is growing rapidly every year. Museums are gaining more and more importance in the segment of cultural and educational tourism, because many of them are introducing interesting interactive tours for visitors. Some museums go further and radically modernize the concept of their activities. In addition, a number of new, interactive museums are opening. As a powerful tourist resource, master classes, festivals of folk crafts, thematic events on the occasion of the most important Christian holidays, designed to popularize intangible cultural heritage, are increasingly used.