ANALYSIS OF ECOLOGICAL SEGMENTS ON THE EUROPEAN MARKET FOR SUSTAINABLE TOURISM
Abstract
The article is devoted to the pioneering efforts to conduct statistical and comparative analysis of the ecological segments on the European market for sustainable tourism. The relevance of the topic is determined by the necessity to take into consideration different manifestations of environmental factor on the European sustainable tourism market. In this article, the following research methods were exploited: statistical description when regarding different ranking profiles of the European countries in terms of their sustainable tourism indicators, environmental performance indices and sustainable destination estimations; research analysis and interpretation of the obtained results; logical synthesis and generalization when coining a definition for «environmentally-relevant tourism»; systemic and structural analysis while outlining economic and ecological segments of the sustainable tourism market; grouping and description of the ecological segments on the European market. There were obtained the following research outcomes. Firstly, a new definition for «environmentally-relevant tourism» was coined in order to avoid mistaken understanding of different dimensions in ecological tourism and cover a wide range of its manifestations. Secondly, the European market for sustainable tourism was dissected by the ecological criteria and thoroughly analyzed based on tourism statistics. Thirdly, there was proposed in the article an ecological structure for sustainable tourism market with its further estimation. Given the different independent global ranking developed by the Euromonitor, World Economic Forum and InterNations, the authors have made a conclusion on the European region as prevalent and dominant ecological cluster in the global sustainable tourism market. Based on the above mentioned ranks, the leading countries are Sweden (Euromonitor), Denmark (World Economic Forum), and Finland (InterNations). The obtained results were found to be quite evident as the Scandinavian countries were the first to implement ecological initiatives into business practice. The practical value of the undertaking research includes the opportunity to reveal ecological needs of the tourists and define the most attractive and sizeable segments.
References
Безсонов Є.М., Андрєєв В.І. Екологічна складова сталого розвитку: обґрунтування пріоритетності та шляхи забезпечення. Вісник Вінницького політехнічного інституту. 2015. № 6. С. 23–29.
Варламова С.І., Варламова І.С. Екологічна безпека та сталий розвиток: взаємозв’язок та взаємовплив. Ефективна економіка. 2017. № 7. URL: http://www.economy.nayka.com.ua/?op=1&z=5679
Джинджоян В.В., Шарутенко К.С. Розвиток міжнародного туризму в європейському туристичному регіоні. Ефективна економіка. 2021. № 7. DOI: 10.32702/2307-2105-2021.7.4 URL: http://www.economy.nayka.com.ua/pdf/7_2021/6.pdf
Корольова А.О., Іванченко В.О. Екологічна та ресурсна складова сталого розвитку підприємств України. Наукові записки. 2015. Вип. 17. С. 47–50.
Пестушко В.Ю. Європейський туристичний ринок в умовах глобальної економічної кризи. Науковий вісник. Економіка, право, політологія, туризм. 2010. Том. 1. № 1. С. 206–210.
Поворознюк І.М. Перспективи розвитку європейського ринку туристичних послуг. Інвестиції: практика та досвід. 2015. № 2. С. 27–30.
Ще одна статистика популярності гірськолижних курортів. URL: https://vkarpaty.org.ua/sche-odna-statystyka-populyarnosti-hirskolyzhnyh-kurortiv/
Що таке зелений туризм: його особливості та різновиди. URL: https://tourkazka.com/shcho-take-zelenyy-turyzm-osoblyvosti-ta-riznovydy/
A European Strategy for more Growth and Jobs in coastal and maritime tourism. URL: https://maritime-spatial-planning.ec.europa.eu/sites/default/files/doc_1.en__0.pdf
Bremner C. Europe Leads Euromonitor International’s Sustainable Travel Index. URL: https://www.euromonitor.com/article/europe-leads-euromonitor-internationals-sustainable-travel-index
Dark Sky Parks In Europe. URL: https://www.worldatlas.com/articles/dark-sky-parks-in-europe.html
Environment & Sustainability ranking. An expat insider topical report. 2020. URL: https://cms.in-cdn.net/cdn/file/cms-media/public/2020-09/Expat-Insider-2020-Environment-Sustainability-Report.pdf
Most Environmentally Friendly Countries 2023. URL: https://worldpopulationreview.com/country-rankings/most-environmentally-friendly-countries
The European market potential for birdwatching tourism. URL: https://www.cbi.eu/market-information/tourism/birdwatching-tourism/market-potential
The European market potential for nature and ecotourism. URL: https://www.cbi.eu/market-information/tourism/nature-tourism/nature-eco-tourism/market-potential
The European market potential for sun and beach tourism. URL: https://www.cbi.eu/market-information/tourism/sun-beach-tourism/market-potential
The European market potential for wildlife tourism. URL: https://www.cbi.eu/market-information/tourism/wildlife-tourism/market-potential
Sustainable Tourism Market Type, Booking channel, and Geography – Forecast and Analysis 2023-2027. URL: https://www.technavio.com/report/sustainable-tourism-market-industry-analysis
30+ Sustainable travel statistics & trends you need to know. URL: https://www.travelperk.com/blog/sustainable-travel-statistics-trends/
Bezsonov E.M., Andrieiev V.I. (2015) Ekolohichna skladova staloho rozvytku: obgruntuvannya priorytetnosti ta shlyakhy zabezpechennya [Ecological Component of Sustainable Development: Justification of Priority and the Ways of Implementation]. Visnyk Vinnytsʹkoho politekhnichnoho instytutu, no. 6, pp. 23–29. (in Ukrainian)
Varlamova S.I., Varlamova I.S. (2017) Ekolohichna bezpeka ta stalyy rozvytok: vzayemozv’yazok ta vzayemovplyv [Environmental security and sustainable development: relationship and mutual influence]. Efektyvna ekonomika, no. 7. Available at: http://www.economy.nayka.com.ua/?op=1&z=5679 (in Ukrainian)
Dzhyndzhoyan V.V., Sharutenko K.S. (2021) Rozvytok mizhnarodnoho turyzmu v yevropeysʹkomu turystychnomu rehioni [The development of international tourism in the European tourist region] Efektyvna ekonomika, no. 7. DOI: 10.32702/2307-2105-2021.7.4 Available at: http://www.economy.nayka.com.ua/?op=1&z=5679 (in Ukrainian)
Korolʹova A.O., Ivanchenko V.O. (2015) Ekolohichna ta resursna skladova staloho rozvytku pidpryyemstv Ukrayiny [Ecological and resource component of sustainable development of enterprises of Ukraine]. Naukovi zapysky, issue 17, pp. 47–50. (in Ukrainian)
Pestushko V.Yu. (2010) Yevropeysʹkyy turystychnyy rynok v umovakh hlobalʹnoyi ekonomichnoyi kryzy [European tourist market in the conditions of the global economic crisis]. Scientific Bulletin. Economics, law, political science, tourism, vol. 1, no. 1, pp. 206–210. (in Ukrainian)
Povoroznyuk I.M. (2015) Perspektyvy rozvytku yevropeysʹkoho rynku turystychnykh posluh [Prospects for the development of the European tourism services market] Investytsiyi: praktyka ta dosvid, no. 2, pp. 27–30. (in Ukrainian)
Shche odna statystyka populyarnosti hirsʹkolyzhnykh kurortiv [On another statistics of the popularity of ski resorts]. Available at: https://vkarpaty.org.ua/sche-odna-statystyka-populyarnosti-hirskolyzhnyh-kurortiv/ (in Ukrainian)
Shcho take zelenyy turyzm: yoho osoblyvosti ta riznovydy [What is green tourism: its features and varieties]. Available at: https://tourkazka.com/shcho-take-zelenyy-turyzm-osoblyvosti-ta-riznovydy/ (in Ukrainian)
A European Strategy for more Growth and Jobs in coastal and maritime tourism. Available at: https://maritime-spatial-planning.ec.europa.eu/sites/default/files/doc_1.en__0.pdf
Bremner C. Europe Leads Euromonitor International’s Sustainable Travel Index. Available at: https://www.euromonitor.com/article/europe-leads-euromonitor-internationals-sustainable-travel-index
Dark Sky Parks In Europe. Available at: https://www.worldatlas.com/articles/dark-sky-parks-in-europe.html
Environment & Sustainability ranking. An expat insider topical report. 2020. Available at: https://cms.in-cdn.net/cdn/file/cms-media/public/2020-09/Expat-Insider-2020-Environment-Sustainability-Report.pdf
Most Environmentally Friendly Countries 2023. Available at: https://worldpopulationreview.com/country-rankings/most-environmentally-friendly-countries
The European market potential for birdwatching tourism. Available at: https://www.cbi.eu/market-information/tourism/birdwatching-tourism/market-potential
The European market potential for nature and ecotourism. Available at: https://www.cbi.eu/market-information/tourism/nature-tourism/nature-eco-tourism/market-potential
The European market potential for sun and beach tourism. Available at: https://www.cbi.eu/market-information/tourism/sun-beach-tourism/market-potential
The European market potential for wildlife tourism. Available at: https://www.cbi.eu/market-information/tourism/wildlife-tourism/market-potential
Sustainable Tourism Market Type, Booking channel, and Geography – Forecast and Analysis 2023-2027. Available at: https://www.technavio.com/report/sustainable-tourism-market-industry-analysis
30+ Sustainable travel statistics & trends you need to know. Available at: https://www.travelperk.com/blog/sustainable-travel-statistics-trends/
