SPECIFICS OF MANEUVERING OF TECHNOLOGY COMPANIES IN THE DIGITAL INDUSTRY
Abstract
The increasing importance of data in the modern economy is supported by the fact that they are formed basis for administrative and economic decisions. The technology companies have a leading role in this process. The article is devoted to changes that occur in the digital industry influenced by the actions traditional and new technology companies. In the focus of attention of research is an investment-innovation activity of companies that create and use data and digital technologies for economic purposes. In this context, the purpose of this research is to study maneuvers of technology companies in the digital industry. The methodological basis of the research includes the systematic and logical approaches, methods of theoretical generalization, induction, deduction, grouping, comparison, classification, analysis of statistical data, graphical. Information base of the research are surveys and reports of international organizations, corporations, consulting agencies, international statistical databases, internet platforms business-analytics, etc. The results of a research process are presented within the conceptions the data economy, the digital transformation of business and the competition for the future industry structure. It is shown that different analysts in marketing and finance fields have a different understanding of the essence of the term «technology company». The comparative analysis of top technology companies in different international business rankings. The article demonstrates as companies from different industries are transforming into technology companies. Our focus are companies which create and use data and digital technologies. They are taking over more of space of digital industry which has no clear boundaries. The article explains that this companies maneuver and change positions in digital industry and elsewhere for growth through innovation. Analysis of areas R&D and patents of top technology companies. The results of the author's observations and theoretical generalization may be of interest for further scientific and applied research and practical solutions at the state level.
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