POST-WAR TOURISM: EXPERIENCE FOR UKRAINE

Abstract

The article is devoted to highlighting the state of tourism development after the COVID-19 pandemic, which is considered the biggest economic and social crisis. Because of the global quarantine (border closures and other restrictions) for April 2020, 96% of all world destinations, including Ukraine, have introduced travel restrictions. The tourism sphere has been put on hold. However, a full-scale military invasion by Russia practically nullifies the development of tourism in Ukraine. Therefore, after the end of hostilities, it will be important to restore tourism. The purpose of the article is to consider examples of rapid recovery of tourism in countries affected by military conflicts and to find out the promising areas of tourism recovery for the Ukrainian tourist market. Theoretical basis for the study were statistical data of the European Tourism Commission, the State Agency for Tourism Development of Ukraine, scientific publications of Ukrainian researchers, data from the Internet. General scientific and special methods of scientific research: analysis, synthesis, generalization, comparison were used to solve the objectives. The paper examines examples of effective renewal of the tourism sector in countries after large-scale military conflicts. The experience of countries such as Egypt, Israel, Serbia, Croatia and Cyprus shows that once the conflict is over, both domestic and foreign tourism can recover as quickly as possible. Domestic tourism will develop through new content programs, primarily to the legendary places that resisted the aggressor, such as Bucha, Chоrnobaivka, Snake Island, etc. This kind of dark tourism will be in demand in both domestic and foreign tourist markets. However, it is very important to avoid mono-specialization of the foreign tourism market only in dark tourism. It is necessary to actively promote health, skiing, gastronomic and ecological tourism in the regions that remain outside the zone of occupation. The domestic market will actively develop varieties of relax tourism, helping to restore mental and physical strength, trips to places with outstanding history and traditions of Ukraine.