DIGITAL TRANSFORMATION OF BUSINESS IN THE CONDITIONS OF WAR
Abstract
The article reveals the features of digital transformation of business in the conditions of war. It has been established that in the conditions of war such a transformation of business with the help of modern digital technologies will play a special role in preserving the functioning and development of business. The characteristics of digital business transformation using models based on digital reality, digital ambition, digital potential, digital compliance and digital implementation, as well as types of platform business models and their main characteristics, are clarified. It was determined that in order to support business in the conditions of martial law, business representatives are offered to participate in trainings, the main purpose of which is to provide consulting experience on business transformation in modern conditions. Studies have shown that during the martial law, the Ministry of Digital Transformation of Ukraine, together with other bodies belonging to the executive power, aimed to introduce tools for the interoperability of digital documents with European ones, i.e. a personal digital wallet, which contributes to the creation of a unified digital identification system in Ukraine staff for electronic formats. It was determined that during the martial law, the Ministry of Digital Transformation of Ukraine and the Committee on Digital Transformation of the Verkhovna Rada of Ukraine, in cooperation with other bodies of executive power and local self-government bodies, are working in the direction of national reconstruction and implementing various innovative projects of the digital economy. Such actions will open up important prospects for increasing the competitiveness and stability of the domestic economy, as well as significantly increase the opportunities of our state to participate in the "Digital Europe" program. Ensuring a regulatory and legal environment for relevant changes will contribute to the attraction of investment resources from international donor countries for the recovery of Ukraine's economy, especially now as a candidate country for membership in the European Union. It has been established that a relocation program has been developed at the state level to move businesses to safer regions away from direct hostilities.
References
Akhmadeev R. G., Kosov M. E., Bykanova O. A., Turishcheva T. B. Development of venture financing to ensure economic security of a country. Proceedings of the 32nd International Business Information Management Association Conference, IBIMA 2018 – Vision 2020: Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth, 2020. 51 56.
Singareddy R. R. R., Ranjan P., Balamurugan A., Shabana C. Financial inclusion remodeling: Including the excluded masses. Space and Culture, India, 2019. № 6(5). 178 188.
Vasilev V. L., Gapsalamov A. R., Akhmetshin E., Bochkareva T., Yumashev A., Anisimova T. Digitalization peculiarities of organizations: a case study. Entrepreneurship and Sustainability, 2020. Issues 7, Pp. 3173 3190.
Unruh G., Kiron D. Digital Transformation On Purpose. MIT Sloan Management Review, 6th November 2017. URL: https://sloanreview.mit.edu/article/digital-transformation-on-purpose/
Brennen J. S., Kreiss D. «Digitalization» in Jensen K. B., Rothennbuhler E. W., Pooley J. D. and Craig R.T. (Eds). The International encyclopedia of communication theory and philosophy, Wiley-Blackwell, Chinchester, 2016. Pp. 556 566.
Kumarasinghe W., Athambawa H. The Impact Of Digitalization On Business Models With Special Reference To Management Accounting In Small And Medium Enterprises In Colombo District. International Journal of Scientific & Technology Research. 2020. №9. Pp. 6654 6665.
Shoakhmedova N. X., Khashimova D. P., Belalova G. A. Digitalization of the economy during a pandemic: accelerating the pace of development. Journal of Critical Reviews. 2020. №7 (15). Pp. 2491 2498.
Shalmo D., Christopher A., Williams L. B. Digital ttansformation of bussines models – best practice, enablers and roadmap. International Journal of Innovation Management. 2017. Vol. 21(08). Pр. 1–17.
Digital business models for Industrie 4.0. Federal Ministry for Economic Affairs and Energy (BMWi). Public Relations Division. Berlin. 2019. URL: https://www.bmwi.de/Redaktion/EN/Publikationen/Industry/digital-business-models-industry-4-0.pdf?__blob=publicationFile&v=3
Шевченко Л. С. Розвиток бізнес-моделей у цифровій економіці. Цифрові трансформації України 2020: виклики та реалії: зб. наук. пр. НДІ ПЗІР НАПрН України № 1 за матеріалами круглого столу, 18 вересня 2020 р. Харків : НДІ ПЗІР НАПрН України, 2020. С. 183 188.
Колот А. М., Герасименко О. О. Цифрова трансформація та нові бізнес-моделі як детермінанти формування економіки нестандартної зайнятості. Соціально-трудові відносини: теорія та практика. 2020. Вип. 10(1). С. 33 54.
Лісова Р. М. Цифрові платформи як інструмент діджиталізації економічної системи. Інноваційні рішення в сучасній науці, освіті та практиці: Матеріали І Міжнародної науково-практичної інтернет-конференції (наукове видання), 17-18 листопада 2020 р.: у 2 ч. Київ : НТУ, 2020. Ч.1. С. 208 210.
Цифровізація бізнесу: як зростати в умовах війни. URL: https://business.diia.gov.ua/cases/iniciativi/business-digitization
Говорить бізнес. Де і як комунікувати під час війни». Запускаємо безоплатне навчання для підприємців / Дія.Бізнес. URL: https://cutt.ly/2Ja99qm
Що таке цифровий гаманець та як він легалізує е‑документи у всьому Євросоюзі? BIT.UA. URL: https://bit.ua/blog_columns/european-digital-identity-wallet/
Огляд заходів цифрової трансформації економіки України в умовах воєнного стану (червень 2022 р.). URL: https://niss.gov.ua/news/komentari-ekspertiv/ohlyad-zakhodiv-tsyfrovoyi-transformatsiyi-ekonomiky-ukrayiny-v-umovakh
Опитування українського бізнесу. Gradus Research Company. URL: https://gradus.app/documents/262/Gradus_Forbes___Ukrainian_Business_Survey.pdf
Akhmadeev, R. G., Kosov, M. E., Bykanova, O. A., Turishcheva, T. B. (2020). Development of venture financing to ensure economic security of a country. Proceedings of the 32nd International Business Information Management Association Conference, IBIMA 2018 – Vision 2020: Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth, 51 56.
Singareddy, R. R. R., Ranjan, P., Balamurugan, A., Shabana, C. (2019). Financial inclusion remodeling: Including the excluded masses. Space and Culture, India, 6(5), 178 188.
Vasilev, V. L., Gapsalamov, A. R., Akhmetshin, E., Bochkareva, T., Yumashev, A., Anisimova, T. (2020). Digitalization peculiarities of organizations: a case study. Entrepreneurship and Sustainability, 7, 3173 3190.
Unruh, G., Kiron, D. (2017). Digital Transformation On Purpose. MIT Sloan Management Review, 6th November 2017. Available at: https://sloanreview.mit.edu/article/digital-transformation-on-purpose/
Brennen, J. S., Kreiss, D. (2016). «Digitalization» in Jensen K. B., Rothennbuhler E. W., Pooley J. D. and Craig R.T. (Eds). The International encyclopedia of communication theory and philosophy, Wiley-Blackwell, Chinchester, 556 566.
Kumarasinghe, W., Athambawa, H. (2020). The Impact Of Digitalization On Business Models With Special Reference To Management Accounting In Small And Medium Enterprises In Colombo District. International Journal of Scientific & Technology Research, 9, 6654 6665.
Shoakhmedova, N. X., Khashimova, D. P., Belalova, G. A. (2020). Digitalization of the economy during a pandemic: accelerating the pace of development. Journal of Critical Reviews, 7 (15), 2491 2498.
Shalmo, D., Christopher, A., Williams, L. B. (2017). Digital ttansformation of bussines models – best practice, enablers and roadmap. International Journal of Innovation Management, 21(08), 1–17.
Digital business models for Industrie 4.0. Federal Ministry for Economic Affairs and Energy (BMWi). Public Relations Division. Berlin. 2019. Available at: https://www.bmwi.de/Redaktion/EN/Publikationen/Industry/digital-business-models-industry-4-0.pdf?__blob=publicationFile&v=3
Shevchenko, L. S. (2020). Rozvytok biznes-modelej u cyfrovij ekonomici [Development of business models in the digital economy]. Cyfrovi transformaciji Ukrajiny 2020: vyklyky ta realiji: zb. nauk. pr. NDI PZIR NAPrN Ukrajiny № 1 za materialamy krughlogho stolu – Digital transformations of Ukraine 2020: challenges and realities: coll. of science pr. Research Institute PZIR of the National Academy of Sciences of Ukraine No. 1 according to the materials of the round table, 18 veresnja 2020 r. Kharkiv: NDI PZIR NAPrN Ukrajiny, 183 188. (in Ukrainian)
Kolot, A. M., Gherasymenko, O. O. (2020). Cyfrova transformacija ta novi biznes-modeli jak determinanty formuvannja ekonomiky nestandartnoji zajnjatosti [Digital transformation and new business models as determinants of the formation of the non-standard employment economy]. Socialjno-trudovi vidnosyny: teorija ta praktyka – Social and labor relations: theory and practice, 10(1), 33 54. (in Ukrainian)
Lisova, R. M. (2020). Cyfrovi platformy jak instrument didzhytalizaciji ekonomichnoji systemy [Digital platforms as a tool for digitalization of the economic system]. Innovacijni rishennja v suchasnij nauci, osviti ta praktyci: Materialy I Mizhnarodnoji naukovo-praktychnoji internet-konferenciji (naukove vydannja) – Innovative solutions in modern science, education and practice: Materials of the 1st International Scientific and Practical Internet Conference (scientific publication), 17-18 lystopada 2020 r.: u 2 ch. Kyjiv: NTU, 1. 208 210. (in Ukrainian)
Cyfrovizacija biznesu: jak zrostaty v umovakh vijny [Digitalization of business: how to grow in conditions of war]. Available at: https://business.diia.gov.ua/cases/iniciativi/business-digitization (in Ukrainian)
Ghovorytj biznes. De i jak komunikuvaty pid chas vijny». Zapuskajemo bezoplatne navchannja dlja pidpryjemciv / Dija.Biznes [Business speaks. Where and how to communicate during the war." We are launching free training for entrepreneurs / Diya.Business]. Available at: https://cutt.ly/2Ja99qm (in Ukrainian)
Shho take cyfrovyj ghamanecj ta jak vin leghalizuje e‑dokumenty u vsjomu Jevrosojuzi? BIT.UA [What is a digital wallet and how does it legalize e‑documents throughout the European Union? BIT.UA]. Available at: https://bit.ua/blog_columns/european-digital-identity-wallet/ (in Ukrainian)
Oghljad zakhodiv cyfrovoji transformaciji ekonomiky Ukrajiny v umovakh vojennogho stanu (chervenj 2022 r.) [Overview of measures for the digital transformation of Ukraine's economy under martial law (June 2022)]. Available at: https://niss.gov.ua/news/komentari-ekspertiv/ohlyad-zakhodiv-tsyfrovoyi-transformatsiyi-ekonomiky-ukrayiny-v-umovakh (in Ukrainian)
Opytuvannja ukrajinsjkogho biznesu. Gradus Research Company [Survey of Ukrainian business. Gradus Research Company]. Available at: https://gradus.app/documents/262/Gradus_Forbes___Ukrainian_Business_Survey.pdf (in Ukrainian)
