IMPROVING THE COMPETITIVENESS OF ENTERPRISES IN THE SPHERE OF HOSPITALITY
Abstract
With the development of the market mechanism, the problem of competitiveness of the hotel industry has sharpened. In the conditions of constantly growing competition, hotel enterprises need to increase their competitive advantages, actively seek the ways and methods of improving their competitiveness. In this work, the issue of developing measures to increase the competitiveness of an enterprise in the hotel services market is being investigated. It also highlights the role of competitiveness in the effective functioning of hotel enterprises, defines the essence of this scientific category, analyzes the methods for assessing competitiveness, suggests ways to improve the competitiveness of the hotel industry. The essence of competitiveness is investigated, the maintenance of competitive advantages of the hotel enterprise and factors of their formation are defined. The main strategic approaches to increase the competitiveness of the hotel business are presented.
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