CROWDFUNDING AS A MODERN METHOD OF FINANCING: PROBLEMS AND PROSPECTS OF ITS DEVELOPMENT IN UKRAINE

Abstract

The relevance of the chosen topic is that in the development of the digital economy it is advisable to find financing tools on the Internet. Today in the conditions of development of innovative activity, technologies, creation of startups, emergence of creative ideas and development of socially significant projects the question of search of new tools of attraction financial resources is actual. As a result, crowdfunding is now becoming more widespread, so there is a need to explore this concept. Purpose of the article is to define the essence of crowdfunding as a modern financing tool and to analyze the activities of crowdfunding platforms. This article reveals the essence of the concept of crowdfunding as a modern way of financing creative ideas, startups, innovations, new technologies, socially significant projects in the development of computerization and informatization. The relationship and difference between crowdfunding and crowdsourcing was identified. The subjects of this financing instrument was identified, the essence of online platforms, which are used to raise funds to finance the projects submitted to them, was identified too. The benefits for individual investors in terms of investing through crowdfunding were summarized. The activity of international and domestic crowdfunding platforms was considered and analyzed. The analysis of the number of published and funded projects of the largest and most popular Ukrainian crowdfunding records is carried out. Crowdfunding platforms can be used not only to attract external financing, but also to test business ideas for viability and demand in the market, to enter foreign markets, as well as an informational reason to attract the attention of media, sponsors or investors to the project (organization). It is noted about the peculiarities of the activities of crowdfunding platforms after russia's military aggression against Ukraine, in particular, their role in overcoming the consequences of hostilities. Specific factors that do not allow the development of crowdfunding in Ukraine are highlighted, one of which is the lack of a legislative framework for regulating crowdfunding. Recommendations for its further functioning in our country were highlighted.