CRAFTS AS A BASIS FOR THE DEVELOPMENT OF CREATIVE TOURISM DESTINATIONS
Abstract
Now tourism in the Lviv region is a significant sector of the economy and one of the priority areas of development. This factor, as well as the presence of unique crafts and problems of their preservation, the conditions caused by the COVID-19 pandemic, the main concentration of tourists in Lviv, the need for sustainable development of territories, as well as the appeal of tourist needs to authenticity, have necessitated the diversification of tourism offer in the Lviv region. Crafts can become the basis for the formation of creative tourism destinations, providing benefits to all participants in tourism activities, including preservation of unique resources, economic benefits for craftsmen and the satisfaction of new tourist needs. Purpose of the article is a development of practical recommendations on the use of crafts of the Lviv region for the formation and development of creative tourism destinations. The following methods are used: the study of literary sources – to reveal the theoretical and methodological foundations of creative tourism, approaches to its definition; analysis, systematization and comparison – to identify successful examples of effective management of creative tourism resources in the countries of the world and the Lviv region; cartographic method – for studying the geography of crafts in the Lviv region; Butler’s model – to highlight the stages of formation and development of a tourism destination. The article analyzes modern approaches to understanding creative tourism, creative tourism resources and creative tourism destinations. The role of folk crafts in the development of creative tourism is determined. The geography of folk crafts of the Lviv regionis characterized and reflected cartographically as one of the most promising in the context of the development of creative tourism. The main classes of crafts are singled out and their condition in the Lviv region is briefly characterized. On the example of the village of Gavarechchyna in the Lviv region, the experience of creative tourism destination formation is analyzed. On the basis of data on the number of craftsmen and tourism activity of Gavarechchyna in different time periods, a cyclic model of a creative tourism destination is built. The ways of formation and development of creative tourism destinations in Ukraine are proposed.
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