ОСОБЛИВОСТІ МАНЕВРУВАННЯ ТЕХНОЛОГІЧНИХ КОМПАНІЙ У ЦИФРОВІЙ ГАЛУЗІ
Анотація
Стаття присвячена змінам, які відбуваються у цифровій галузі під впливом дій традиційних і нових технологічних компаній. У фокусі уваги дослідження є інвестиційно-інноваційна діяльність компаній, які створюють та використовують дані та цифрові технології в економічних цілях. Методологічною основою дослідження є системний та логіко-історичний підходи, методи теоретичного узагальнення, індукції, дедукції, групування, порівняння, аналогії, класифікації, аналізу статистичних даних, графічний. Інформаційною базою дослідження є аналітичні огляди та звіти міжнародних організацій, міжнародних корпорацій, консалтингових агенцій, міжнародні статистичні бази даних, інтернет-платформи бізнес-аналітики тощо. Результати дослідницького процесу представлені у межах концепцій економіки даних, цифрової трансформації бізнесу та конкуренції за майбутню галузеву структуру.
Посилання
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