TRADE POLICY OF THE ENTERPRISE: STRATEGIES FOR ENTERING THE FOREIGN MARKET

Keywords: trade (trade) policy, trade (trade) strategy, exit strategies foreign market, direct exports, indirect exports, joint exports, compensation agreements

Abstract

Any enterprise at the stage of active development and stable business activity begins to expand economic ties and seeks to enter foreign markets. The modern international market creates extremely great prospects for domestic enterprises. But at the same time he puts forward his additional demands. A characteristic feature of foreign markets is fierce competition, therefore entering the foreign market requires the use of only modern enterprise management methods. It can be concluded that the problem of developing a strategy for entering the foreign market is an urgent issue, the solution of which is devoted to this article. A correctly chosen strategy, correctly set mission, goals and objectives of the company. This will allow the company to function effectively in the foreign market, which will lead to a leading position in the future. A strategy is a specific management plan of actions aimed at achieving set goals. It defines how the organization will function and develop, as well as what entrepreneurial, competitive and functional activities and actions will be taken to achieve the desired state of the organization. The development of a strategy for entering a foreign market has certain features, it must take into account laws, international standards, traditions of countries, corporations and markets to which it is planned to enter. The article defines the factors that determine the necessity and possibility of the company entering the foreign market: factors of market potential and market environment, technological, economic, competitive factors. Special attention is paid to the consideration of the company's strategies for entering the foreign market: export of goods and services, compensation agreements, joint ventures, etc. The work reflects the main advantages and disadvantages of the described strategies. The originality of the author's approach lies in the fact that the strategies of enterprises entering the foreign market are considered in relation to their trade policy. The scientific novelty of the study arises from the deepening of already existing theoretical aspects of the development of strategies for entering foreign markets. Thus, using the development process and a structural approach to the release strategy, there are 12 component stages that the company must go through in order to enter the foreign market, the main among them is the ability to analyze the strengths and position on the market. A corresponding logical-structural scheme is presented, which highlights individual stages and main tasks of developing a strategy for entering foreign markets.

References

Головкіна С. І. Регулювання інформаційної інфраструктури підприємницької діяльності. Автореферат дисертації на здобуття наукового ступеня кандидата економічних наук. Санкт Петербурзький торгово-економічний інститут, 2017. С. 19.

Харчук Т. В. Шляхи виходу підприємств на зовнішній ринок. Актуальні проблеми економіки. 2019. № 8(98). C. 12–16.

Кравчук Н. Я. Дивергенція глобального розвитку: сучасна парадигма формування геофінансового простору. Київ : Знання, 2020. С. 782.

Козлова Н. А. Інструменти smm – маркетинг як драйвери просування суб'єктів сфери horeca в умовах скорочення бюджетів. Інновації, технології, наука. Збірник статей міжнародної науково-практичної конференції: у 4 частинах. 2019. С. 121–129.

Максимова Т. Г., Шевчук О. А. Моніторинг розвитку приватно-державного партнерства у сфері вищої освіти. Проблеми економіки та управління у торгівлі та промисловості. 2018. С. 26.

Шевцова І. Є., Жилінкова І. М. Програми підтримки експортно-орієнтованого малого підприємництва Санкт-Петербурзі. У збірнику: Тиждень науки СПб. Матеріали наукової конференції із міжнародною участю. Санкт-Петербурзький політехнічний університет Петра Великого, Інститут промислового менеджменту, економіки та торгівлі. 2020. С. 343–347.

Хаєцька О. П. Стратегічні пріоритети розвитку підприємництва в Україні. Економіка та управління АПК. 2018. № 2 (140). С. 122–131.

Колодко Гжегож В. Новий Прагматизм, або економіка помірності. Економіка України. 2013. № 11. С. 13–28.

Діксон П. Р. Управління маркетингом. М.: Біном, 1998. С. 344.

Пєнська І. О. Торговельні орієнтири України на світових ринках. Зовнішня торгівля: право, економіка, фінанси. 2017. № 2. С. 5.

Golovkina S. I. (2017) Rehulyuvannya informatsiynoyi infrastruktury pidpryyemnytskoyi diyalnosti [Regulation of the information infrastructure of entrepreneurial activity] Abstract of the dissertation for obtaining the scientific degree of Candidate of Economic Sciences, St. Petersburg Institute of Trade and Economics.

Kharchuk T. V. (2019) Shlyakhy vykhodu pidpryyemstv na zovnishniy rynok [Ways of enterprises entering the foreign market]. Current problems of the economy, no. 8(98), pp. 12–16.

Kravchuk N. Ya. (2020) Dyverhentsiya hlobalnoho rozvytku: suchasna paradyhma formuvannya heofinansovoho prostoru [Divergence of global development: a modern paradigm of geofinancial space formation]. Kyiv: Knowledge.

Kozlova N. A. (2019) Instrumenty smm – marketynh yak drayvery prosuvannya sub'yektiv sfery horeca v umovakh skorochennya byudzhetiv [Smm tools – marketing as drivers of promotion of entities in the horeca sphere in conditions of budget reduction]. Collection: INNOVATIONS, TECHNOLOGIES, SCIENCE. Collection of articles of the international scientific and practical conference: in 4 parts.

Maksimova T. G., Shevchuk O. A. (2018) Monitorynh rozvytku pryvatno-derzhavnoho partnerstva u sferi vyshchoyi osvity [Monitoring the development of private-state partnership in the field of higher education]. Problems of economics and management in trade and industry.

Shevtsova I. E., Zhilinkova I. M. (2020) Prohramy pidtrymky eksportno-oriyentovanoho maloho pidpryyemnytstva Sankt-Peterburha [Programs to support export-oriented small businesses in St. Petersburg] In the collection: St. Petersburg Science Week. Materials of the scientific conference with international participation. Saint Petersburg Polytechnic University of Peter the Great, Institute of Industrial Management, Economics and Trade.

Khayetska O. P. (2018) Stratehichni priorytety rozvytku pidpryyemnytstva v Ukrayini [Strategic priorities for the development of entrepreneurship in Ukraine] Economics and management of agricultural industry, no. 2 (140), pp. 122–131.

Kolodko Grzegozh V. (2013) Novyy prahmatyzm, abo ekonomika pomirnosti [New Pragmatism, or the economy of moderation]. Ukraine economy, no. 11, pp. 13–28.

Dixon P. R. (1998) Upravlinnya marketynhom [Marketing Management]. M.: Binom.

Pienska I. O. (2017) Torhovelni oriyentyry Ukrayiny na svitovykh rynkakh [Trade orientations of Ukraine on world markets]. Foreign trade: law, economy, finance, no. 2, p. 5.

Article views: 41
PDF Downloads: 29
Published
2022-06-28
How to Cite
Hryniuk, O., & Hanich, S. (2022). TRADE POLICY OF THE ENTERPRISE: STRATEGIES FOR ENTERING THE FOREIGN MARKET. Economy and Society, (40). https://doi.org/10.32782/2524-0072/2022-40-13
Section
ENTREPRENEURSHIP, TRADE AND STOCK EXCHANGE ACTIVITY