INNOVATIVE TRENDS IN BUSINESS AND DIPLOMATIC PROTOCOL IN THE FIELD OF SERVICES

Keywords: businesslike and diplomatic protocol, Service industries, innovation trends, diplomacy

Abstract

The article considers the peculiarities of the development of innovative trends in businesslike and diplomatic protocol in the field of services. The importance of business and diplomatic protocol at the current stage of development of the hospitality industry was analyzed. Was investigated the management culture of the modern leader. The article also describes the requirements for a modern leader of services. Prospects for the development of the service sector with the effective implementation of innovative technologies in business and diplomatic protocol were considered. Proposals have been developed to ensure the innovativeness of business and diplomatic protocol in the field of services. Today, innovation is becoming increasingly crucial for competitiveness and productivity in services. The formation of a modern model of diplomacy leads to the conclusion that the future of diplomacy largely depends on how the tourism business will develop in the future, and therefore tourism has an impact on the work and modernization of business and diplomatic protocol. Analyzing the transformation trends in modern diplomacy, it should be noted that the role of business and diplomatic protocol is very important, because the service sector is developing very rapidly today, and accordingly makes some adjustments to the businesslike protocol process. Innovations in the hospitality industry are related to general processes in society and global problems. Today, a new system of business and diplomatic protocol is being created, the characteristic feature of which is innovation – the ability to update and openness to the new. To develop business and diplomatic protocol in the field of services, we need people with relevant knowledge, creativity and high potential. The source of innovation is a purposeful search for a potential idea in order to promote the institution, where modern business and diplomatic practice only contributes to these innovation processes. Today, the question of the process of modernization of the hospitality industry is becoming increasingly important and this is due to the fact that the hospitality industry is only evolving over time and this innovation is manifested in management, because every tourist manager must make adjustments to modernize business and diplomatic protocol.

References

Армстронг Г., Сондерс Д., Вонг В., Котлер Ф. Основы маркетинга, 4-е еврепейское издание. Москва : ООО «ИД Вильямс», 2007. 1200 с.

Дипломатичний протокол // Вікіпедія: вільна енциклопедія. URL: https://uk.wikipedia.org/wiki/%D0%94%D0%B8%D0%BF%D0%BB%D0%BE%D0%BC%D0%B0%D1%82%D0%B8%D1%87%D0%BD%D0%B8%D0%B9_%D0%BF%D1%80%D0%BE%D1%82%D0%BE%D0%BA%D0%BE%D0%BB (дата звернення: 05.08.2021).

Комунікації в публічному управлінні: аспекти організаційної культури та ділового спілкування : навч. посіб. / уклад.: Гошовська В.А. та ін. Київ : К.І.С., 2016.130 с. (Серія «Бібліотечка лідера місцевого самоврядування»).

Котлер Ф. Основи маркетинга [пер. с англ. общ. ред. и вступ. ст. Е.М. Пеньковой]. Москва : Прогресс, 1990. 410 с.

Кучерявенко С.Ю. Сутність інноваційно-інвестиційного розвитку підприємств сфери послуг. Київ : Знання, 2012. С. 4–47.

Сидорова А.В. Экономико-статистические методы в управлении сферой услуг. Донецк : ДонНУ, 2002. 240 с.

Шаповалова О.М. Інноваційний розвиток підприємств сфери послуг: туризму. Вісник східноукраїнського національного університету імені Володимира Даля. 2013. № 4(193) Ч. 2. С. 241–246.

Armstrong, G. Sonders. D. Vong, V. and Kotler, F. (2007), Osnovu marketinga [Marketing bases], ООО “ID Viliams”, Moscow, Russia. (in Russian)

Dyplomatychnyi protocol [Diplomatic protocol]. URL: https://uk.wikipedia.org/wiki/%D0%94%D0%B8%D0%BF%D0%BB%D0%BE%D0%BC%D0%B0%D1%82%D0%B8%D1%87%D0%BD%D0%B8%D0%B9_%D0%BF%D1%80%D0%BE%D1%82%D0%BE%D0%BA%D0%BE%D0%BB (accessed 05 August 2021)

Hoshovska A. V. (2016). Komunikatsii v publichnomu upravlinni: aspekty orhanizatsiinoi kultury ta dilovoho spilkuvannia [Communications in public administration: aspects of organizational culture and business communication]. Kyiv: K.I.S. (in Ukrainian)

Kotler, F. (1990), Osnovu marketinga [Marketing bases]. Progress, Moscow. Russia. (in Russian)

Kycheriavenko, S.IY. (2012), Sytnist innovatsiino-investutsiinogo rozvutky pidpruemstv sferu poslyg [The essence of innovation and investment development service industries], Znania, Kuiv, Ukraine. (in Ukrainian)

Sidorova, А. V. (2002), Economico-statisticheskie metodu v ypravlenii sferoi yslyg [Economic and statistical methods in the management of the services sector], DonNY, Donetsk, Ukraine. (in Ukrainian)

Shapovalova О.М. (2013), “Innovative development of service industries: tourism”. Newsletter East Ukrainian National University named after Volodymyr Dahl, vol. №4(193), pp. 241–246. (in Ukrainian)

Article views: 160
PDF Downloads: 116
Published
2021-09-28
How to Cite
Lysiuk, T., Tereshchuk, O., & Demchuk, O. (2021). INNOVATIVE TRENDS IN BUSINESS AND DIPLOMATIC PROTOCOL IN THE FIELD OF SERVICES. Economy and Society, (31). https://doi.org/10.32782/2524-0072/2021-31-41
Section
HOTEL AND RESTAURANT BUSINESS

Most read articles by the same author(s)