FEATURES OF VENTURE BUSINESS DEVELOPMENT IN UKRAINE

Keywords: marketing, venture capital, investments, investment security, venture business, national economy, martial law, innovation

Abstract

The purpose of the study is to characterize the features of the development of venture business in Ukraine. The characterizing features of the essence of venture business are identified. It has been established that it is the venture business that plays a decisive role in the hyper-fast-growing modern innovative economy. This form of business is not just an effective source of funding, but also a catalyst for growth, innovation and the implementation of visionary ideas. The essence of venture capital lies in its role in direct and financial investments that provide development of start-ups and small and medium-sized enterprises with strong growth potential. Unlike traditional sources of funding, venture capital is often willing to bear higher risks in an effort to generate significant investment returns through stakes in these companies. It has been proven that venture business contributes to the national economy, increasing its global competitiveness. By funding companies in cutting-edge sectors such as digital technology, biotechnology and clean energy, venture capital has been found to help secure a country's technological and innovation advantage on the international stage. The features of the impact of the COVID-19 pandemic on the development of venture business are characterized. The key features of the functioning of venture business under martial law are identified. Venture capital and business ventures have a significant impact on the economy, promoting innovation, supporting job creation and stimulating technological progress. Venture capital through the lens of investment is a key force in shaping national economies, stimulating innovation and stimulating economic growth. At its core is the ability to fund and support early-stage companies with the potential to disrupt industries, pioneer technologies and reimagine established markets.

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Published
2024-03-26
How to Cite
Kubrak, N. (2024). FEATURES OF VENTURE BUSINESS DEVELOPMENT IN UKRAINE. Economy and Society, (61). https://doi.org/10.32782/2524-0072/2024-61-8
Section
MARKETING