DIGITAL TRANSFORMATION OF BUSINESS IN THE CONDITIONS OF WAR

Keywords: business, digital transformation, digital strategy, relocation, war

Abstract

The article reveals the features of digital transformation of business in the conditions of war. It has been established that in the conditions of war such a transformation of business with the help of modern digital technologies will play a special role in preserving the functioning and development of business. The characteristics of digital business transformation using models based on digital reality, digital ambition, digital potential, digital compliance and digital implementation, as well as types of platform business models and their main characteristics, are clarified. It was determined that in order to support business in the conditions of martial law, business representatives are offered to participate in trainings, the main purpose of which is to provide consulting experience on business transformation in modern conditions. Studies have shown that during the martial law, the Ministry of Digital Transformation of Ukraine, together with other bodies belonging to the executive power, aimed to introduce tools for the interoperability of digital documents with European ones, i.e. a personal digital wallet, which contributes to the creation of a unified digital identification system in Ukraine staff for electronic formats. It was determined that during the martial law, the Ministry of Digital Transformation of Ukraine and the Committee on Digital Transformation of the Verkhovna Rada of Ukraine, in cooperation with other bodies of executive power and local self-government bodies, are working in the direction of national reconstruction and implementing various innovative projects of the digital economy. Such actions will open up important prospects for increasing the competitiveness and stability of the domestic economy, as well as significantly increase the opportunities of our state to participate in the "Digital Europe" program. Ensuring a regulatory and legal environment for relevant changes will contribute to the attraction of investment resources from international donor countries for the recovery of Ukraine's economy, especially now as a candidate country for membership in the European Union. It has been established that a relocation program has been developed at the state level to move businesses to safer regions away from direct hostilities.

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Article views: 37
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Published
2022-06-28
How to Cite
Yurchenko, O., Chernyshova, O., & Stoyka, I. (2022). DIGITAL TRANSFORMATION OF BUSINESS IN THE CONDITIONS OF WAR. Economy and Society, (40). https://doi.org/10.32782/2524-0072/2022-40-29
Section
ECONOMICS