SOCIAL ENTREPRENEURSHIP AND TRADE IN THE COST MANAGEMENT SYSTEM: FINANCIAL ASPECTS OF ANTI-CRISIS MANAGEMENT

Abstract

The article conducts a study of social entrepreneurship and trade in the system of cost management and financial aspects of crisis management allows to form a comprehensive idea of the nature and mechanisms of functioning of modern socially oriented economic systems. Generalization of theoretical provisions and logically related analytical results shows that social entrepreneurship is a complex multidimensional model of management, which combines economic efficiency, social orientation and innovative management approaches.It has been established that trade in the system of social entrepreneurship is not only a channel for the sale of products or services, but also a key element in the formation of financial flows, ensuring capital turnover and maintaining interaction with the external market environment. It performs a system-forming function, since it directly affects the structure of costs, the level of income and the overall efficiency of the enterprise. In this context, trade acquires the characteristics of a socio-economic mechanism that integrates market processes with the social mission of the enterprise. The study showed that cost management is the central link in ensuring the financial sustainability of social enterprises. Its peculiarity lies in the need to simultaneously take into account the economic feasibility of costs and their social effect. This necessitates the formation of advanced management approaches that go beyond classical financial models and include social performance indicators. Optimization of costs in such conditions cannot be reduced to their reduction, but should provide for a rational redistribution of resources, taking into account long-term development goals. An important result of the study is the substantiation of the role of financial aspects of crisis management as an integrating mechanism for ensuring the stability of social enterprises. It has been established that anti-crisis management in this context performs not only the function of responding to crisis phenomena, but also acts as a system of preventive risk management. Its effectiveness is determined by its ability to provide a balance between liquidity, profitability and social performance.