EUROPEAN INTEGRATION POLICY FOR MANAGING THE DEVELOPMENT OF TOURIST DESTINATIONS BASED ON SUSTAINABILITY

Abstract

The article examines the European integration policy for managing the development of tourist destinations in the context of contemporary transformations and the principles of sustainable development. The relevance of the study is обусловлена the need to adapt Ukraine’s system of tourist destination management to European standards under conditions of martial law, limited resources, and increased security risks. Tourist destinations are considered as complex socio-economic entities whose development depends on the coordinated interaction of institutional, economic, social, and innovative factors integrated into a unified management framework. The methodological basis of the study comprises systemic and structural-functional approaches, methods of analysis and synthesis, generalization, comparative analysis, as well as logical modeling, which made it possible to comprehensively characterize the relationships between management factors and the outcomes of tourist destination development. As a result of the study, the main groups of factors influencing the European integration policy for managing the development of tourist destinations have been identified and systematized, namely institutional-managerial, economic-financial, socio-resource, and security-innovative factors. It is substantiated that their combined effect creates prerequisites for a positive perception of tourist destinations at different hierarchical levels of governance, contributes to destination branding, and improves their positions in national and international tourism rankings. It is proven that the implementation of a European integration policy based on sustainability ensures an increase in the level of investment attractiveness and competitiveness of tourist destinations. The scientific novelty of the study lies in the systematization of factors influencing the management of tourist destination development, taking into account European integration processes and wartime challenges, as well as in identifying cause-and-effect relationships between management mechanisms and the strategic outcomes of sustainable development of tourist territories. The practical significance of the obtained results consists in the possibility of their application by public authorities, regional tourism organizations, and hospitality sector entities in the formation of strategies for the development of tourist destinations.