ЕФЕКТИВНІСТЬ СТРАТЕГІЇ ВПРОВАДЖЕННЯ СИСТЕМИ РЕВЕНЮ МЕНЕДЖМЕНТУ МІЖНАРОДНИМИ ГОТЕЛЬНИМИ МЕРЕЖАМИ
Анотація
Ця стаття розглядає можливості та альтернативи розробки та імплементації системи ревеню менеджменту в міжнародних готельних мережах. Визначено напрями вибору стратегій впровадження та стратегій реалізації та результативності обраної стратегії. Обгрунтовано, що диференціація стратегій і створення корпоративних центрів з використанням децентралізованих і централізованих підходів управління доходами дозволяє сформувати систему ревеню менеджменту в міжнародних готельних мережах. У аспекті дослідження визначено взаємозв'язок між ефективністю і стратегією, що використовуються для системи ревеню менеджменту, впливаючи на роботу всіх департаментів готельного підприємства. З урахуванням непередбачуваності середовища і необхідності оптимізації витрат запропоновано стратегію аутсорсингу для виконання бізнес-функцій ревеню менеджменту.
Посилання
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Bonnemeier S., Burianek F., Reichwald R. (2010). Revenue models for integrated customer solutions: Concept and organizational implementation. Journal of Revenue and Pricing management.2010. 9. P. 228-238.
Cross Robert G., Higbie Jon A., Cross David Q. Revenue management's renaissance: A rebirth of the art and science of profitable revenue generation. Cornell Hospitality Quarterly. 2009. 50.1. P. 56-81.
Kimes S. E. The future of hotel revenue management. Cornell Hospitality Report. 2010. 10(14). P. 6-15.
Noone B. M., McGuire K. A., Rohlfs K. V. Social media meets hotel revenue management: Opportunities, issues and unanswered questions. Journal of Revenue and Pricing Management. 2011. 10. P. 293-305.
Okumus F. Towards a strategy implementation framework. International journal of contemporary hospitality Management. 2001. 13(7). P. 327-338.
Altin M. Does resource-based view explain outsourcing intention: Revenue management perspective. Tourism Economics. 2021. 27(2). P. 292-306.
Viglia G., De Canio F., Stoppani A., Invernizzi A. C., Cerutti S. Adopting revenue management strategies and data sharing to cope with crises. Journal of Business Research. 2021. 137. P. 336-344.
Espino‐Rodríguez T. F., Gil‐Padilla A. M. Determinants of information systems outsourcing in hotels from the resource‐based view: An empirical study. International Journal of Tourism Research. 2005. 7(1). P. 35-47.
Holcomb T. R., Hitt M. A. Toward a model of strategic outsourcing. Journal of operations management. 2007.25(2). Р. 464-481.
Lacity M. C., Hirschheim R. A. Information systems outsourcing; myths, metaphors, and realities. John Wiley & Sons, Inc. 1993
Busi M., McIvor R. Setting the outsourcing research agenda: the top‐10 most urgent outsourcing areas. Strategic Outsourcing: An International Journal. 2008. 1(3). Р. 185-197.
Lacity M. C., Willcocks L. P., Rottman J. W. (). Global outsourcing of back office services: lessons, trends, and enduring challenges. Strategic Outsourcing: An International Journal. 2008. 1(1). Р. 13-34.
Anderson S. J., McKenzie D. Improving business practices and the boundary of the entrepreneur: A randomized experiment comparing training, consulting, insourcing, and outsourcing. Journal of Political Economy. 2022. 130(1). Р. 157-209.
Aron R., Singh J. The Emergence of the IT-enabled Extended Organizational Form in Knowledge-intensive Firms: An Empirical Study. Office of Research, Singapore Management University. 2004
Bhattacharya A., Singh P. J., Bhakoo V. Revisiting the outsourcing debate: two sides of the same story. Production planning & control. 2013. 24(4-5). Р. 399-422.
Alvarez-Galvan J. L. Outsourcing and service work in the new economy: The case of call centres in Mexico city. Cambridge Scholars Publishing. 2012
Gilley K. M., McGee J. E., Rasheed A. A. Perceived environmental dynamism and managerial risk aversion as antecedents of manufacturing outsourcing: the moderating effects of firm maturity. Journal of small business management. 2004. 42(2). Р. 117-133.
Anderson Chris K., Xie Xiaoqing. (2010). Improving hospitality industry sales: Twenty-five years of revenue management. Cornell Hospitality Quarterly, vol. 51.1: pp. 53-67.
Bonnemeier S., Burianek F., Reichwald R. (2010). Revenue models for integrated customer solutions: Concept and organizational implementation. Journal of Revenue and Pricing management, vol. 9, pp. 228-238.
Cross Robert G., Higbie Jon A., Cross David Q. (2009) Revenue management's renaissance: A rebirth of the art and science of profitable revenue generation. Cornell Hospitality Quarterly, vol. 50.1: pp. 56-81.
Kimes S. E. (2010). The future of hotel revenue management. Cornell Hospitality Report, vol. 10(14), pp. 6-15.
Noone B. M., McGuire K. A., Rohlfs K. V. (2011). Social media meets hotel revenue management: Opportunities, issues and unanswered questions. Journal of Revenue and Pricing Management, vol. 10, pp. 293-305.
Okumus F. (2001). Towards a strategy implementation framework. International journal of contemporary hospitality Management, vol. 13(7), pp. 327-338.
Altin M. (2021). Does resource-based view explain outsourcing intention: Revenue management perspective. Tourism Economics, vol. 27(2), pp. 292-306.
Viglia G., De Canio F., Stoppani A., Invernizzi A. C., Cerutti S. (2021). Adopting revenue management strategies and data sharing to cope with crises. Journal of Business Research, vol. 137, pp. 336-344.
Espino‐Rodríguez T. F., Gil‐Padilla A. M. (2005). Determinants of information systems outsourcing in hotels from the resource‐based view: An empirical study. International Journal of Tourism Research, vol. 7(1), pp. 35-47.
Holcomb T. R., Hitt M. A. (2007). Toward a model of strategic outsourcing. Journal of operations management, vol. 25(2), pp. 464-481.
Lacity M. C., Hirschheim R. A. (1993). Information systems outsourcing; myths, metaphors, and realities. John Wiley & Sons, Inc.
Busi M., McIvor R. (2008). Setting the outsourcing research agenda: the top‐10 most urgent outsourcing areas. Strategic Outsourcing: An International Journal, vol. 1(3), pp. 185-197.
Lacity M. C., Willcocks L. P., Rottman J. W. (2008). Global outsourcing of back office services: lessons, trends, and enduring challenges. Strategic Outsourcing: An International Journal, vol. 1(1), 13-34.
Anderson S. J., McKenzie D. (2022). Improving business practices and the boundary of the entrepreneur: A randomized experiment comparing training, consulting, insourcing, and outsourcing. Journal of Political Economy, vol. 130(1), pp. 157-209.
Aron R., Singh J. (2004). The Emergence of the IT-enabled Extended Organizational Form in Knowledge-intensive Firms: An Empirical Study. Office of Research, Singapore Management University.
Bhattacharya A., Singh P. J., Bhakoo V. (2013). Revisiting the outsourcing debate: two sides of the same story. Production planning & control, vol. 24(4-5), pp. 399-422.
Alvarez-Galvan J. L. (2012). Outsourcing and service work in the new economy: The case of call centres in Mexico city. Cambridge Scholars Publishing.
Gilley K. M., McGee J. E., Rasheed A. A. (2004). Perceived environmental dynamism and managerial risk aversion as antecedents of manufacturing outsourcing: the moderating effects of firm maturity. Journal of small business management, vol. 42(2), pp. 117-133.
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