STRATEGIC PLANNING OF FOREIGN ECONOMIC ACTIVITY OF THE ENTERPRISE
Abstract
The article is devoted to the essence of strategic planning and the importance of its use by Ukrainian enterprises in carrying out foreign economic activity. The practical application of strategic planning of foreign economic activity on the example of "Himagrotrade" LLC is investigated. Prerequisites for the implementation of strategic planning at the enterprise in the implementation of foreign economic activity are considered. The role of strategic planning in the general system of FEA implementation by the enterprise is determined. Peculiarities of strategic foreign economic planning in the context of constant changes in the international world market are studied. The necessity of introduction of strategic planning into the general management system of the company for its development and increase of competitive positions in the international environment is analyzed. The stages of strategic planning of the international activity of the enterprise are determined. Strategic plans of the enterprise's foreign economic activity have been formed to ensure its further effective activity. It was determined the need for a comprehensive analysis of the company on the example of "Himagrotrade" LLC before the development and implementation of strategic planning of foreign economic activity. Examples of strategic plans for foreign economic activity of the enterprise are formulated and given. The advantages and peculiarities of the implementation of the proposed FEA strategies are indicated. The urgency of development and implementation of strategic plans by Ukrainian enterprises to increase the efficiency of foreign economic activity and ensure its long-term development is proved. The complexities of the implementation of strategic planning in the system of foreign economic activity by enterprises are analyzed. The question of expediency of foreign economic activity by a successful enterprise and development of such activity by implementing the process of strategic planning is studied. Threats and possible risks of introduction of strategic planning at the enterprise at realization of FEA are revealed. The expediency of introduction of strategic planning of foreign economic activity for development of enterprises is proved.
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