RATIONALIZATION OF STRATEGIC DECISION-MAKING MODELS IN SERVICE COMPANIES

Abstract

This article is devoted to the problem of rationalization of management decisions in service companies in accordance with their strategic aspirations. The essential characteristics of the management decision-making process are presented. The theoretical and methodological level of development of the problem of making managerial decisions – concepts, principles, paradigms, methods and functional purposes of strategic management decisions is studied. Methodological approaches based on the concepts of "system", "rationality", "best solution" and "optionality" are presented and analyzed. The logical interdependence of concepts and principles in the technology of managerial decision-making is presented. Methods of making managerial decisions – formal, heuristic and expert – are grouped and analyzed. The process of rationalization of managerial decisions as an integrated system of theoretical-methodological and applied levels, which provide it with complexity, is considered. The applied level is provided by the systematic analysis of the process of making managerial decisions directly in the service companies. Problem zones have been identified – zones of functional purpose, zones of strategic development goals, zones of challenges and opportunities of the environment (external, internal). An interactive model of rationalization of strategic management decisions with the help of simulation modeling has been developed. To streamline management decisions by functional purpose, system support is proposed – information-analytical, expert-analytical and diagnostic, which will streamline the process of selection and adoption of strategic management decisions. The peculiarity of the service sector from the standpoint of management decisions can be reduced to the following: the dynamics of innovation processes in the conditions of constant development of the sphere; high requirements for soft-skills and digital-skills of management staff; high degree of individualization of the product (service) in accordance with the requirements of consumers. It is concluded that managerial strategic decisions are the result of analysis, forecasting, optimization, economic justification and choice of alternatives in conditions of insufficiency, complete or partial lack of information due to constant variability of business environment caused by objective crises of the world economic system.