MODERN APPROACHES TO FORMING THE PROFIT MANAGEMENT SYSTEM OF UKRAINIAN ENTERPRISES

Abstract

The article investigates modern approaches to the formation of the profit management system of Ukrainian enterprises under conditions of economic transformation, digitalization of business processes, increasing market uncertainty, and the growing influence of external economic risks. It is substantiated that profit management should be considered not only as a component of financial management but also as an integrated management system aimed at ensuring sustainable enterprise development, strengthening financial stability, and improving competitiveness. The study summarizes contemporary scientific approaches to the interpretation of the essence of profit management and identifies the main factors influencing the efficiency of profit formation in the current economic environment. To achieve the purpose of the research, general scientific and special research methods were applied, including analysis and synthesis, comparison, systematization, logical generalization, structural analysis, and graphical modeling. The article analyzes current trends affecting the management of enterprise profits in Ukraine and substantiates the necessity of shifting from the traditional management of financial results to a comprehensive profit management system capable of adapting to dynamic changes in the external environment. It is shown that modern profit management should be based on the interaction of strategic, financial, organizational, analytical, and digital components. Particular attention is paid to the growing role of information technologies, business analytics, enterprise resource planning systems, and risk-oriented management in improving the quality of managerial decision-making. As a result of the research, an author's model of the modern profit management system of Ukrainian enterprises has been developed. The proposed model combines strategic planning, financial planning, business process management, digital technologies, risk management, information and analytical support, and continuous monitoring of key performance indicators within a single management cycle. Unlike traditional approaches, the proposed model focuses not only on increasing profitability but also on improving the adaptability of enterprises to changing economic conditions and ensuring their long-term sustainable development. The scientific novelty of the research lies in the development of an integrated approach to the formation of the profit management system based on the interaction of strategic, financial, digital, and analytical management tools.