CANVAS BUSINESS MODEL IN STRATEGIC SUPPLY CHAIN MANAGEMENT IN THE MINERAL FERTILIZER MARKET

Abstract

The article examines the possibilities of applying the Business Model Canvas as a strategic management tool for supply chains in the mineral fertilizers market. In the context of disruption of traditional logistics routes, growing competition and the need to ensure the resilience of supply chains, the search for effective approaches to coordinating strategic decisions among supply chain participants becomes particularly relevant. The study substantiates the expediency of using the Business Model Canvas not only as a business modeling instrument at the enterprise level but also as a framework for designing and managing integrated supply chains. Particular attention is paid to the formation of customer value within mineral fertilizer supply chains. It is argued that the key value proposition of a supply chain is determined by its ability to implement the logistics principle of 7R, which involves delivering the right product, in the right quantity and quality, at the right time and place, to the right customer, and at the right cost. In this regard, the supply chain is considered not merely as a system of material flow management but as an integrated mechanism for creating value for agricultural producers through the coordination of procurement, transportation, warehousing, inventory management, distribution, and customer relationship processes. The paper identifies the specific features of adapting the nine building blocks of the Business Model Canvas to the requirements of strategic supply chain management in the mineral fertilizers market. The interrelationships between key partners, key activities, key resources, value proposition, customer relationships, channels, customer segments, cost structure, and revenue streams are analyzed in relation to strategic decision-making areas, including facility location, production and distribution, inventory management, transportation, information support, sourcing, and marketing. As a result, an approach to integrating the Business Model Canvas with strategic supply chain decision-making areas is proposed. The developed framework enables the visualization of the strategic architecture of a supply chain, facilitates the coordination of managerial decisions among supply chain participants, and provides a basis for enhancing supply chain resilience, adaptability, and competitiveness. It is demonstrated that the Business Model Canvas can serve as an effective strategic tool for aligning value creation mechanisms with key supply chain management processes and for supporting the development of sustainable competitive advantages in the mineral fertilizers market.